Entertainment and event technology solutions provider Production Resource Group and 3D Live, creator of 3D holographic LED display technology, have formed an exclusive partnership to provide 3D LED technology to live event clients. Via this partnership, PRG will offer 3D Live’s patented “holographic” 3D LED technology to live concert, corporate events and e-sports clients, and 3D Live will exclusively use PRG’s LED walls on its productions.

“Most people have never experienced augmented reality such as this in any setting,” said Nick Jackson, senior vice president of PRG. “Our clients will certainly want to incorporate this holographic technology for an entertainment experience like no other.” 

According to 3D Live officials, 3D Live’s systems deliver an immersive visual experience with superior brightness, color, contrast and extreme 3D depth relative to projection-based displays. With this technology, 3D imagery leaps off the screen, enveloping performers and immersing audiences.

Key features of this technology include:

• Flexible, easy-to-use design
• Based on modular LED tile technology, can be built to any configuration
• Customizable per client request
• Turn-key product compatible with standard control and video delivery systems
• Low-cost customizable passive 3D glasses offer great sponsorship opportunities and can be distributed as branded giveaways, sold or recycled
• Display has dual 2D or 3D functionality

According to Nathan Huber, CEO of 3D Live, the 3D holographic experience is comparable to augmented reality but without the need for expensive headsets. He says it can be easily scaled to thousands of audience members simultaneously with low-cost, customizable 3D glasses. In addition, 3D LED screens create a unique immersive content experience for the viewer, without the need for a darkened environment.

“Displays, videos and presentations in the 3D world have a dynamic and exciting element that captivates and enthralls an audience,” Huber said. “3D holographic technology that PRG and 3D Live provide can be used in any corporate video presentation, from product launch or technical presentation [to] corporate meeting and any time when information needs to be delivered in an intuitive, immersive or visual way.”

He added “The type of holographic realism our technology offers creates a level of immersion that is truly unrivaled and we can’t wait to start sharing it with PRG’s clients.”

Last year, 3D Live received the Pollstar Tech Enhancement of the Year award for its work with musical artist Flying Lotus. The company’s technology has been featured in concerts and tours with Big Gigantic, 2 Chainz and other musical acts. 

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