May 26, 2023
After nearly 18 months on the drawing board, IMEX Group’s bold new brand refresh went live at IMEX Frankfurt, which took place May 23-25 at Messe Frankfurt. The design incorporates elements of its legacy brand, while infusing it with a fresh concept that keeps inclusivity in mind and features the company’s first-ever sonic logo.
The brand review process was conducted by IMEX’s in-house design team, led by Design Manager Anna Gyseman, who was a seminal member of the team that launched Grazia magazine into the U.K. market. Gyseman recruited ex-colleagues Tony Chambers, former editor and… more
May 23, 2023
As the events industry continues its robust recovery following the pandemic, the Exhibitions & Conferences Alliance’s (ECA) Legislative Action Day will return to Washington, D.C., on June 1, bringing industry advocates and leaders to meet with members of Congress about important federal policy priorities.
“It will be great to have this event back in person after four long years,” said Tommy Goodwin, vice president of government affairs for ECA, adding that the last in-person International Association of Exhibitions and Events (IAEE) Exhibitions Day was in 2019, with the 2020 event held… more
May 15, 2023
Global, full-service event and experiential marketing agency Impact XM recently expanded its large-scale meetings and event management capabilities and expertise, as well as launched a valuable new service for its clients.
On May 2, the agency announced it had acquired Denver-based MorEvents, a female-owned event management and creative agency that has been serving global audiences for more than two decades. Specializing in delivering virtual and physical events across the globe, MorEvents has partnered with Fortune 500 companies including Mastercard and Dell EMC to shape how these leading… more
May 12, 2023
May is Asian American and Pacific Islander (AAPI) Heritage Month in the U.S., a time to honor and recognize the contributions and influence of those in the AAPI community to the history, culture and achievements of the U.S., in addition to the industries in which they work. It’s also an ideal opportunity to learn about the AAPI community through their valuable insights.
Corporate Event News checked in with five AAPI events industry professionals to get their thoughts on how their organizations support the AAPI community, AAPI event professionals to watch, advice for the next generation of… more
May 09, 2023
The U.S. Travel Association, which has been diligently advocating for the end of COVID-19 restrictions along with several other tourism and events industry entities, overwhelmingly welcomed the Biden-Harris Administration’s announcement May 1 to repeal the COVID-19 vaccine mandate for inbound travel to the U.S.
“[The] action to lift the vaccine requirement eases a significant entry barrier for many global travelers, moving our industry and country forward, said Geoff Freeman, president and CEO of U.S. Travel.
However, he added, the return of international visitors should be as efficient and… more
May 08, 2023
Live events are a key driver for building brand trust, according to the Freeman Trust Report 2023, a research study on the impact of face-to-face interactions on brand loyalty and trust. Powered by Edelman Data and Intelligence, the research reveals 77% of all respondents – and more than 8 out of 10 millennials – say they trusted brands more after interacting face-to-face with them at live events.
Even better news: The halo effects from these interactions lasted at least a month for 64% of people surveyed, resulting in long-term brand trust, recognition, and sales.
Survey data from the… more
May 05, 2023
Global DMC Partners (GDP), the largest global network of independent destination management companies (DMCs) and specialized event service providers, and DMI Hotels, an authorized global sales office for a curated collection of independent hotels and resorts, have joined forces to better serve their meetings clients seeking on-the-ground support and expertise from local DMCs, hotels and event service providers.
According to DMI and Global DMC officials, the newly formed partnership will further elevate each company’s offerings while expanding their services and reach.
“DMI is extremely… more
Apr 27, 2023
Global live event leader Freeman recently acquired Denver-based Impact Point Group, a technology-focused, boutique consultancy firm offering a full suite of strategic advisory and event management services. A nationally certified women-owned business, Impact Point Group’s client roster boasts market-leading tech brands, including Cisco, Atlassian and DocuSign, to name a few.
According to Adam Charles, executive vice president of Freeman’s Agency, the acquisition comes as Freeman continues to invest in growth opportunities for its agency business.
“Impact Point Group brings a proven strategy… more
Apr 13, 2023
As the world gets ready to celebrate Earth Day on April 22, Corporate Event News caught up with the Joint Meetings Industry Council (JMIC) Executive Director Alexander Alles to find out the latest on Net Zero Carbon Events (NZCE), an initiative to connect the events industry globally to the rapidly growing movement toward net zero by 2050. Alles was appointed to the newly created position in August 2022 to oversee the initiative as part of his duties.
When was the initiative launched?
In Nov. 2021, world leaders met in Glasgow, Scotland, at COP26 to present how their countries will achieve… more
Apr 07, 2023
On March 30, the industry came together with record-breaking participation to celebrate Global Meetings Industry Day (GMID), an international day of advocacy that showcases the undeniable value that business meetings, trade shows, incentive travel, exhibitions, conferences and conventions bring to people, businesses and communities.
This year’s activation carried the theme #MeetingsMatter and created 45 million impressions worldwide on social media, with 70 events held in 35 countries.
GMID 2023 spotlighted the importance of in-person gatherings to create measurable benefits by advancing… more
Partner Voices
MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.
Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is more