EXPERTS & OPINIONS
Oct 04, 2017
Spreading the word has, thankfully, evolved beyond smoke signals and an elaborately dressed town crier shouting “hear ye, hear ye” in the town square. It’s no secret that one of the easiest ways to get your message to the masses is via online social media. And you are no longer limited to text or pre-recorded video. You can record your event live in the all-encompassing networks of social media and it’s remarkably effortless. No campfire or voice projection required, just a smartphone and a little know-how.
The Basics
Social Media is fast paced and replete with information. To ensure that… more
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Sep 29, 2017
Today (September 29) is National Coffee Day.
I started drinking coffee when I was in college. It was summertime, and I had a temp job doing data entry. The office where I was working was overly air-conditioned, and no matter how many layers I put on my hands would always be cold. There was a small office kitchen which was stocked with boxes upon boxes of Swiss Miss cocoa packets.
“Hot chocolate!” I thought. “Delicious!” And I proceeded to prepare cocoa to warm my hands and my insides. At first, this was great. Then one day I looked at one of the Swiss Miss boxes. It was nearly empty, so… more
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Sep 27, 2017
Nothing ruins an outdoor event faster than severe weather. However, intentional planning for weather conditions is key for a successful outdoor event or meeting. Weather can be tricky and hard to predict, but with a little insight and a few tips, any event planner can be prepared for what’s in the forecast.
Most people rely on free weather apps for up-to-date weather alerts. However, they lack real-time, location-specific information, are unreliable and can’t accurately predict where and when lightning will strike. Delayed lightening detection is nearly as bad as not having it at all. It can… more
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Sep 21, 2017
Organising a business conference can seem like a daunting task as you start out; there are usually lots of ever changing factors to take into consideration so it can sometimes feel as if you are chasing your tail. However, if correctly planned for and if process is taken one step at a time, it can be easier than you first think and before you know it you’re a professional conference organiser running a successful event! Here are some of my tips for running a smooth event:
Venue
It may be obvious, but the venue is one of the most important factors of organising the business conference. … more
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Sep 20, 2017
I recently had the opportunity to sit down with Hillary Neumann, meeting and events coordinator at Celanese, to discuss some of the challenges unique to corporate planning. She helped identify three challenges that every corporate meeting planner faces, and provided insights into how her team overcomes these challenges.
1. Buy-in from the executive team
Neumann surprised me when she said budgets aren’t a big challenge for her team. “We’re transparent and hold onto historical data,” she said. “We know where we are financially. The real challenge is getting everyone on the same page at the… more
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Sep 16, 2017
When I was approached about the editorial role for Corporate Event News, I was thrilled. I’ve read TSNN (top online news source for trade shows) since its inception, and have a tremendous amount of respect for Rachel Wimberly, TSNN’s President and Editor-in-Chief. Knowing that this new publication is backed by TSNN gives it credibility, and I know the audience is there. As a corporate event professional, I always felt that there should be more industry news and content geared specifically towards me. The opportunity to help find, generate, and share that content brings together three of the… more
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Nov 09, 2022
Today, every experience with customers matters. One survey found that 76% of customers would quit doing business with a brand after a single bad experience. This holds true even when you don’t control the messaging, as is the case with influencer-created content. So, every experience must be crafted carefully in order to build and maintain customer loyalty.
Let’s face it: Audiences have endless choices at their fingertips. This allows them to be picky. They often make purchasing decisions based on which brand seems the most relevant and memorable. For instance, let’s say Brand A creates an… more
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Nov 29, 2021
Live events are again in flux. Depending on where you are in the world, your in-person trade show or conference could be anywhere from full steam ahead to on the verge of cancellation. Use this checklist to make sure you’ve done all you can to ensure a safe working environment for your in-person participants and staff. Without them, the show can’t go on.
Venue
Accreditation: Choose venues—convention centers and hotels—that have received certification from the Global BioRisk Advisory Council (GBAC).
Ventilation: Even though your venue of choice features windows and doors that open to the… more
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Dec 08, 2020
You’ve undoubtedly been hearing a lot lately – and not just in this space – about the COVID-19 pandemic giving rise to something often described as the Zoom Era. Virtual events, you see, have been a necessary function of maintaining public health, social distancing and general decorum. Whether it’s a work meeting, symposium, classroom or concert, we’ve all been dutifully doing our part to suck it up, hunker down and log on. For now.
But there’s an implication weaved into that outlook – an assumption that we’ll soon go back to the way things were. We’re here to tell you: Don’t hold your… more
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Sep 15, 2017
Managing events requires planning and foresight to ensure the fruit of our efforts is a fantastic brand experience that exceeds expectations and delights audiences. The same can be said for sustainability. Making better event planning choices, even small ones, can make a difference. By planning ahead and thinking long-term about our actions, we’re in a better position to create not only a better event, but also a greener future for our industry and the world.
We’d all like to be lean and green but sometimes the process can feel a bit lofty. The good news is it’s easier than you think. Let’s… more
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Partner Voices
MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.
Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is more