Social media success involves more than having tons of followers and likes. Significant reach and impressions can be vital ingredients to your social media soup. However, the ultimate test of your efforts comes down to driving brand loyalty, lead generation and, ultimately, customers. Here are the most vital stats for measuring the efficacy of your social media management.

Planning an event, whether it's a team-building trip, an outing for key clients or executives, or a conference, takes an enormous amount of organization. If you’re feeling overwhelmed by the to-dos piling onto your list, take a deep breath and remember that your work is worthwhile.

When we asked 14 of the smartest women in event technology to name the top tech trends for the coming year, two findings jumped out:

1) There is no single trend that will dominate discussion (though there are a couple that definitely got more mentions); and

2) There are a LOT of tech trends that event professionals will need to watch!

These 14 brilliant women actually provided 36 responses covering 17 different topics. There were a wide range of one-off answers, among them:

In January I committed to making 2019’s columns about YOU. From lifelong learning and goal setting to finding a support team and being accountable, we’ve covered a lot of ground. With the year 90% completed, how are you feeling in the present moment? Share your story by emailing me at christy@strategic.events.

When you search for a printing company across the globe, there will be so many to choose from that it could become really difficult to decide which company to get in touch with. You will find there are national-level as well as local companies offering the same service. Here are a few important points that will help you select the right company to ensure your printing and designing task is completed successfully.

Events are continuing to shift to incorporate more interactive and experiential programming. Company meetings and conferences are no longer one size fits all, consisting of fixed seating in front of a projector. As event planners explore facility options for their events, they look for a venue that allows them to create an immersive and memorable experience for attendees.

Probably the smartest copywriting rule I’ve ever heard is “begin with the end in mind.”  As a writer, marketer, magician, father, husband and golfer, these six words are the secret to getting the important things done.

In the event planning world, it all comes down to “what do you want your guests to do/say/think/feel after the event?” 

And if you’re hosting events for your clients and customers, what you want them to “do” is probably the most important.  Ultimately, you want them to do something that will advance the sale.

That might look like this:

In January I committed to making 2019’s columns about YOU. From lifelong learning and goal setting to finding a support team and being accountable, we’ve covered a lot of ground. With the year 80% completed, how are you feeling in the present moment? 

With October comes Halloween, a day devoted to eating too much candy and donning costumes, both of which we associate with children. I’d like to speculate that an overwhelming number of adults wear costumes and masks every day. (And I’ll speak for myself on eating chocolate year-round.)

The event industry is at the front line of a massive evolution in data handling and privacy. Meanwhile, the modern consumer demands (quite rightly) better data security, privacy and accountability from the brands they use. According to a CMO Council survey of global marketing leaders, 57% ranked this as a top critical demand by customers:

As an event professional, you know that your job is about managing people as much as it is about logistics. You also know that having the right people in your address book can often make or break an event. Here’s how you can be better at networking and connecting. 

Event management is about people as well as logistics. As a corporate event professional, success in your career is as much about who you know as what you can do.