Sustainability: What Side of Right Do You Want to Be On?

Submitted by ltenny@tsnn.com on Tue, 04/12/2022 - 13:24

Event organizers are taking the sustainability movement more seriously than ever before. That decision is good business. So is engaging with stakeholders.

In mid-April, the Events Industry Council is expected to release a refresh of its Sustainable Event Standards for the industry. Event organizers should take up the EIC SES, make meaningful changes now and be on the side of right.

In Uncertain Times, Rely on Marketing Fundamentals to Sell Your Event

Submitted by ltenny@tsnn.com on Tue, 04/05/2022 - 12:23

As we enter year three of a global pandemic that upends plans from one minute to the next, marketing events remain a highly challenging endeavor. We thought vaccines would bring us back to normal by 2022, but once again, we find ourselves resetting our expectations about event outcomes at this moment. Maybe we won’t see the pre-2020 crowds just yet, but they’re coming, and maybe we do need virtual aspects of our events as much as we value the in-person connections.

Tented Events Offer Flexibility and Extensive Options for Distinctive Experiences 

Submitted by ltenny@tsnn.com on Wed, 03/30/2022 - 14:40

When it comes to corporate events, tented outdoor affairs have seen an increase in popularity. In the ever-evolving pandemic area, where clientele may favor space and expansive layouts, tents provide a type of comfort and aesthetic that cannot be found in a typical indoor meeting space, such as a ballroom or banquet hall. Here are a few of the advantages of tented events and ways to utilize tents to host successful, memorable experiences. 

The Right Time for a Rebrand

Submitted by ltenny@tsnn.com on Tue, 03/22/2022 - 11:59

What’s in a brand? Well, a lot of things! More than just a logo, a brand encompasses your message and your reputation. It’s both tangible and intangible. It’s not meant to be finite, but rather to grow as your company grows. To stand the test of time, your brand should be able to evolve, responding to your customers’ needs and thinking ahead to “what’s next?”

The pandemic has pushed a lot of companies to adapt to new circumstances. No doubt it also made some of those companies rethink their brand. 

The Future of Events Is Hybrid. Here’s How to Make Them Engaging for All Participants

Submitted by ltenny@tsnn.com on Wed, 03/16/2022 - 11:06

The pandemic has been an eye-opening experience for people who plan and attend events, but after two years of online conferences, expos, meetings and other experiences, many of us miss the energy and interaction of in-person events. However, we’ve also learned that although virtual events can’t always replace the real thing, they can still be highly effective.

Using Event Technology to Enforce Proof of Vaccination at Live Events

Submitted by ltenny@tsnn.com on Wed, 03/09/2022 - 11:48

As vaccination rates continue to rise and people return to their “normal” lives, many event organizers and venues are thinking about how they can continue to protect the health and safety of attendees. Some organizers and venues have also expressed a desire to help promote the vaccination effort, as the more people who get vaccinated, the safer events will be. 

How to Power Events in a Greener Way

Submitted by lpsavas@corpor… on Thu, 03/03/2022 - 09:13

With the continually rising impacts of climate change, the demand for sustainable energy alternatives is more pressing than ever. Every industry faces a range of challenges when going green. Without a thoughtful strategy, even staging an event can contribute excessively to emissions. Event preparation is complex to begin with, especially with the new imperative of powering events in a greener way. Thanks to new technologies, there are several ways that events can achieve this goal.

The Viva Series, Part 3: Event Professional Insider’s Perspectives on 2022 Events

Submitted by ltenny@tsnn.com on Tue, 02/15/2022 - 15:33

After nearly two years of COVID-19, and with the Omicron variant still spreading, there is a clear shared desire to move on. While there is currently no “going back” to the way things were in 2019 and before, as our habits, technologies and approaches have evolved across the industry, there is still an optimism that in-person events will come back on some level. 

The Importance of Post-COVID Team Building 

Submitted by ltenny@tsnn.com on Tue, 02/08/2022 - 12:40

With many teams having been remote for much of the past two years, the morale of working from home has easily created a disconnect between colleagues and managers, on and off the screen. As we roll back into more in-person meetings, workshops and conferences, event planners are having to strategically plan while keeping safety in mind.  

Partner Voices
MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.    Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is more