Get Strategic with Christy Lamagna

 

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Christy Lamagna, CMP, CMM, CTSMstrategic-events-logo

Christy is the founder and chief strategist of Strategic Meetings & Events, which specializes in producing events that achieve clients’ marketing and sales goals. With an ability to see the big picture while simultaneously understanding events down to the minutia, Christy’s ability to create, market and execute programs has made her a leader in the industry. Christy is a nationally recognized,  award-winning strategic planner and entrepreneur who writes for multiple industry publications, has a private coaching practice and has taught event and meeting management classes at a college level. She speaks at industry events whenever possible as a way of giving back to the profession that has given her 28 years of career satisfaction.


Nov 06, 2018
Site inspections are a critical component of strategic planning. Without experiencing a property and city in person it’s impossible to accurately gauge if the destination and venue are the right fit for your group. That said, planning site visits can be daunting. Scheduling appointments with offsite venues, DMCs, the short list of hotels, figuring out how to schedule appointments in a logical order and taking the time to confirm all those appointments is a full day’s work.
Sep 25, 2018
The season is upon us. Yes, fall is approaching, but I’m talking IMEX season. Your mailbox is likely full of invitations to an array of IMEX events. From simple breakfast meetings to VIP dinners there are more networking events available than hours in the day. Even if you attend every event to which you’re invited you’re likely missing some quality opportunities to meet and experience people while at the show.
Aug 21, 2018
Meeting design is a hot topic, and with good reason. An engaging event environment immerses attendees in an atmosphere that brings your marketing message to life. A cohesive marketing and communications strategy should include the entire event experience, from pre-show promotions and onsite through the post-show follow up. Defined event goals are the foundation for the messaging and knowing what attendees need to hear to improve their behavior is the bedrock for content.

Partner Voices

Caesars Entertainment broke ground on CAESARS FORUM, a brand new 550,000-square-foot conference center, coming to Las Vegas in 2020. The $375 million investment will feature the two largest pillarless ballrooms in the world, located at the center of the Strip. Scheduled to officially open in 2020, CAESARS FORUM will be the ideal location for anyone looking to host meetings and events in Las Vegas.