RainFocus™, a next-generation event marketing platform, has released new data integration solutions in collaboration with Adobe to seamlessly connect real-time behavioral event data with Adobe's technologies for accelerated growth.

IMEX Group launched a partnership with leading event management company ExpoPlatform to be the new official event tech provider at its shows in Frankfurt and Las Vegas.

Ahead of IMEX Frankfurt 2023 in May, IMEX has been working with ExpoPlatform to offer participants a new online platform enhanced with a range of features and tools carefully designed to maximize business connections and ease of use.

Freeman, a leading global event producer, and Sessionboard, a next-generation SaaS provider, announced a strategic partnership that provides Freeman customers with enhanced speaker and content management technology solutions.  

The partnership is a testament to Freeman's mission to redefine live for a new era, whether virtual, in-person or hybrid, with a data-driven approach and the industry's largest network of experts, and Sessionboard's quest to simplify the complex workflows and disjointed communications that exist around speaker and content management.

Sodexo Live! is stepping up its innovative new tech offerings with the addition of autonomous store technology by AiFi, a leading artificial intelligence (AI) and shopping solutions provider, at two ASM Global-managed venues in Salt Lake County, Utah: Salt Palace Convention Center and

Ungerboeck, a global leader in venue and event management software, has become Momentus Technologies, a new identity designed to unify the company’s vertical-specific software under one brand to deliver end-to-end solutions for the changing needs of the industry.

The Consumer Electronics Show (CES) has always been the barometer of what’s trending in face-to-face marketing, and the fast-changing experiential marketing landscape made it that much more exciting to see how brands chose to tell their stories and build connections at CES 2023–particularly through compelling and immersive tech activations at exhibits. 

Event Tech Live (ETL), which was founded 10 years ago and has been held annually in London, is revving up for its grand in-person entrance in the U.S. with a Las Vegas edition this spring—the only conference and exhibition in the country focused exclusively on event technology.

ExpoPlatform, which uses AI-powered solutions to build events, communities and marketplaces across in-person, virtual and hybrid channels, unveiled the Event Tech Forecast 2023. The report focuses on how the digital evolution of the industry will shape businesses this year and features exclusive findings from professionals and expert insights from top contributors.

The four sections of the report include:

Responding to the event industry’s need for a standardized data structure and communications protocol for digital, in-person and hybrid events, global assurance provider BPA Worldwide announced that versions 2.0 of the VSef (Virtual Standard Export Format) Standards Guide and VSef API Standards Guide are now available to download, review and implement. 

The event tech landscape continues to evolve as the industry approaches a new year. From security and trust certification to a virtual event and webinar benchmarking report to the opening of award submissions, check out the latest happenings with Bizzabo, Notified and the Event Tech Awards.