The Science of Making F&B Experiences Memorable—Focus on the Five Senses

Submitted by ltenny@tsnn.com on Tue, 08/16/2022 - 12:30

The meeting and events industry has seen a boom in requests to create memorable moments to celebrate being together again. As in-person events come back in a major way, we’ve found there are groups that have been saving up and now have large budgets to spend on over-the-top celebrations, and there are still many that have conservative budgets. Yet, they all have the same goal: to create something that is unique and feels luxurious. How do you do that? Focus on the power of all five senses.

5 Strategies for Event Planners to Meet Growing Attendee Expectations

Submitted by ltenny@tsnn.com on Wed, 08/10/2022 - 10:17

In the past two years, there’s been a significant shift in the way consumers approach life. They’re more invested in physical and mental health, more focused on the planet’s future and more aware of how they manage their time due to working from home, among other things. As a result, consumers are reprioritizing what they buy, where they go and what they do.

The Ostrich Pose Won’t Cut It—Data Security, Privacy and Ownership

Submitted by ltenny@tsnn.com on Wed, 08/03/2022 - 12:27

Long, long ago (2006) in an industry far, far away, Clive Humby, a British mathematician and data science entrepreneur, stated “Data is the new oil. It’s valuable, but if unrefined, it cannot really be used. It has to be changed into gas, plastic, chemicals, etc., to create a valuable entity that drives profitable activity; so data must be broken down, analyzed for it to have value.”

The Art of Upcycling at Events

Submitted by ltenny@tsnn.com on Wed, 07/27/2022 - 12:31

Today we’re talking about upcycled art, and why you should include it in your next event.

Upcycled displays are fun, eco-conscious activations that add buzz to your event while also diverting waste from the landfill. Events can be extremely wasteful, generating more waste per participant than the average person’s daily discards. On the other hand, art displays add beauty and meaning to your event while sparking conversation and giving you some good marketing.

Here are five reasons why upcycled art adds value to your event.

4 Tips to Craft Powerful and Strategic Silent Event Marketing Videos

Submitted by ltenny@tsnn.com on Wed, 07/13/2022 - 14:08

The following adage holds true: Everything old becomes new again—now including silent films.

According to Hootsuite, about 85% of all Facebook videos are seen and not heard. It’s not hard to imagine why. Many times, it’s not doable (or socially acceptable) to turn up the volume on a phone or laptop to listen to the audio on video content. Viewers often settle for watching video content on mute and relying on silent cues ranging from context to captions.

Evolution, Conglomerate and Single-Function Event Tech Vendors

Submitted by ltenny@tsnn.com on Wed, 07/06/2022 - 07:53

The event tech marketplace is a unique animal, reflecting the industry it serves. There are a handful of event technology providers that offer a broad swath of functionality. They’ve built integrated enterprise systems offering services like registration, housing, speaker management, exhibitor services, floorplan management, virtual events, mobile apps and more, all within one system, database and brand. Of course, there are many more vendors that offer a more singular functional set that, in some cases, are considered “best-in-class” offerings.

10 Virtual Event Marketing Tactics and How to Use Them

Submitted by ltenny@tsnn.com on Tue, 06/28/2022 - 16:03

It’s hard to take high-level event marketing strategies and turn them into real actions. So, let’s break things down! We’re going to take a deep dive into exactly how you should be marketing your virtual events. But rather than talk from 10,000 feet, we’re keeping our feet on the ground with 10 tactics you can actually use and how to incorporate them into your strategy. 

1. Optimize your event website.

Why You Need a Professional Headshot Studio at Your Next Business Event

Submitted by ltenny@tsnn.com on Wed, 06/15/2022 - 13:52

They’re becoming more and more ubiquitous at business meetings and events these days: professional headshot studios. Corporate event planners have learned that most event attendees no longer care about wasteful tchotchkes, giveaways or gratuitous swag bagsthey want something lasting and valuable that they can really use. While there are many ways to spruce up your event and take it beyond just a run-of-the-mill sales meeting or company gathering, there’s nothing like having a professional, on-site headshot studio to make it even more memorable via a valuable takeaway. 

Partner Voices
MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.    Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is more