How Team Events Can Reinforce Company Culture and Positively Impact Your Employees

Submitted by ltenny@tsnn.com on Wed, 09/21/2022 - 12:18

Remote, hybrid, on-site–whatever work style your company utilizes affects how you are able to promote employee connectedness and positive work culture. Having a strong sense of belonging in an organization directly impacts employee happiness, productivity and the longevity of their time with a company. A study by McKinsey Global Institute found that employee productivity increases by 20-25% in organizations where employees feel connected.

What’s Next for Events? 3 Things Marketers Need to Know

Submitted by ltenny@tsnn.com on Wed, 09/14/2022 - 12:09

This year, marketers continue to find themselves in a tough spot as COVID-19 and other viruses such as monkeypox impact the event industry. Cancel an in-person event? Postpone it? Move it to a virtual platform? Even with limited viable options, major events scrambled and struggled to change course in an efficient and gratifying manner.

In-Person Events Have Returned. Can We Leave Event Tech Behind?

Submitted by ltenny@tsnn.com on Wed, 09/07/2022 - 12:27

Believe it or not, a successful event organizer recently said to me, “Now that face-to-face events are back, I can forget about event tech.” He had been in the business a while, but this comment made me realize that he is probably a dinosaur living on a different planet. Or not? This organizer is my friend, and we had a fascinating debate on this subject. He said that my reaction was a bit extremist. 

Brand Refresh: Find Your X

Submitted by ltenny@tsnn.com on Wed, 08/31/2022 - 12:18

It’s hard to know what to feel when you hear “rebrand” during a company meeting. As marketers, we may feel excited about the opportunity to make changes to reach new audiences, explore new and interesting design concepts and develop a lasting communication system. In any rebrand, there are challenges to maintaining the essential parts of your company and not to stray from who you are. How much do you draw from history? Will your rebrand alienate your current client base? What happens to your internal shared identity? 

The Data Future Is Already Visible. Can We Get to It?

Submitted by ltenny@tsnn.com on Wed, 08/24/2022 - 12:09

Some folks can get really caught up in the “grass is always greener” syndrome. I can understand that tendency, of course, as I have my fair share of lawn envy, and I mean that both metaphorically and literally. Lately, for me at least, it’s been about automobiles. It seems everywhere I go, my eye is catching that certain car that makes me salivate. After the initial emotional rush, I can usually remind myself that I currently don’t have a car payment and then take a moment to recall exactly how much I dislike those.  

The Science of Making F&B Experiences Memorable—Focus on the Five Senses

Submitted by ltenny@tsnn.com on Tue, 08/16/2022 - 12:30

The meeting and events industry has seen a boom in requests to create memorable moments to celebrate being together again. As in-person events come back in a major way, we’ve found there are groups that have been saving up and now have large budgets to spend on over-the-top celebrations, and there are still many that have conservative budgets. Yet, they all have the same goal: to create something that is unique and feels luxurious. How do you do that? Focus on the power of all five senses.

5 Strategies for Event Planners to Meet Growing Attendee Expectations

Submitted by ltenny@tsnn.com on Wed, 08/10/2022 - 10:17

In the past two years, there’s been a significant shift in the way consumers approach life. They’re more invested in physical and mental health, more focused on the planet’s future and more aware of how they manage their time due to working from home, among other things. As a result, consumers are reprioritizing what they buy, where they go and what they do.

The Ostrich Pose Won’t Cut It—Data Security, Privacy and Ownership

Submitted by ltenny@tsnn.com on Wed, 08/03/2022 - 12:27

Long, long ago (2006) in an industry far, far away, Clive Humby, a British mathematician and data science entrepreneur, stated “Data is the new oil. It’s valuable, but if unrefined, it cannot really be used. It has to be changed into gas, plastic, chemicals, etc., to create a valuable entity that drives profitable activity; so data must be broken down, analyzed for it to have value.”

The Art of Upcycling at Events

Submitted by ltenny@tsnn.com on Wed, 07/27/2022 - 12:31

Today we’re talking about upcycled art, and why you should include it in your next event.

Upcycled displays are fun, eco-conscious activations that add buzz to your event while also diverting waste from the landfill. Events can be extremely wasteful, generating more waste per participant than the average person’s daily discards. On the other hand, art displays add beauty and meaning to your event while sparking conversation and giving you some good marketing.

Here are five reasons why upcycled art adds value to your event.

Partner Voices
MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.    Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is more