A New FTC Rule Targets Trade Show Scammers: How It Works & Why It Matters

Submitted by lpsavas@corpor… on Wed, 02/28/2024 - 09:21

For years, the business events industry has been calling on policymakers to take action against the scammers who prey on our industry.

On Feb. 15, the Federal Trade Commission (FTC) answered those calls with its new Government and Business Impersonation Rule, which will target scammers who impersonate businesses and government entities.

9 Most Common Event App Issues and How to Avoid Them

Submitted by dtormohlen@tsnn.com on Wed, 02/07/2024 - 08:36

It's impossible to imagine even a mid-sized event without the support of an event management platform or app. However, the tools designed to enhance customer experience can sometimes lead to headaches for event organizers and overall dissatisfaction by exhibitors and attendees. Let’s explore the nine most common event tech problems and how to solve them.

1. Poor Networking Opportunities

7 Ways Using LED Screens for Events Can Positively Impact Your Sustainability Initiatives

Submitted by lpsavas@corpor… on Wed, 01/24/2024 - 09:41

Sustainability is a hot topic in events. In the age of climate change and heightened environmental awareness, it’s important to ensure that events are as sustainable as possible. Fortunately, one energy-efficient lighting technology can help do just that: LED

The Rise of the B2B Influencer

Submitted by lpsavas@corpor… on Wed, 01/17/2024 - 09:38

As marketing trends continue to cycle, the importance of consumer trust remains constant. However, the rise of influencer marketing and social media has changed the dynamic between consumer and brand trust. With immediate access to product reviews, promotional codes and influencer testimonials, it’s easier than ever for consumers to learn about new brands and products.

The Art of Authenticity: 10 Ways to Spot AI-Generated Content

Submitted by lpsavas@corpor… on Thu, 01/11/2024 - 09:47

Authenticity was a buzzword in events in 2023, and there's no denying, based on many predictions posted for 2024, that the word will play a role in many event and marketing strategies for the year ahead.

The rise of artificial intelligence (AI) has not only revolutionized content generation but also impacted what many people assume to be genuine content or not. 

Navigating the Path to Net Zero Carbon Events – A Comprehensive Guide

Submitted by lpsavas@corpor… on Wed, 01/03/2024 - 10:54

In a significant step towards a sustainable future, the stakeholders of the Net Zero Carbon Events workstreams have officially released seven comprehensive guidance documents for decarbonization. As a culmination of efforts from more than 100 colleagues worldwide, the guidance documents offer a detailed and actionable framework for stakeholders, entering in a new era of responsible event management.

The Overlooked Key to Event Inclusivity: Indoor Mapping

Submitted by lpsavas@corpor… on Wed, 12/20/2023 - 09:59

Google recently issued a guide to inclusive event design, detailing ways organizers can make spaces and content more accessible. Critical areas, like mobility access, sensory accommodations, dietary options and more, are considered, but there is a key component missing that event planners must take into account to enable next-level accessibility: digital indoor mapping.

Partner Voices
Just when it seems like Las Vegas can’t get any bigger, brighter or more exciting for groups, MGM Resorts raises the bar again. The company continues to invest and innovate across its portfolio of Las Vegas resorts, with new attractions and upgraded experiences for attendees of all interests.  Remodeled Guest Rooms MGM Grand is the largest single hotel in the world with over 5,000 guest rooms and an 850,000-square-foot conference center. It is home to the newly remodeled MGM Grand Studio Tower—700 reimagined guest rooms with a fun mid-century vibe. Nearby, the iconic New York-New York Las more