Elmwood Acquires Framework Creative, Boosts Immersive Brand Experience Design Capability
Global brand design and brand experience consultancy Elmwood has acquired digital design agency Framework Creative. The London-based agency specializes in the design and production of virtual brand experiences using the latest immersive, simulation technologies, including augmented reality and virtual reality.
Framework Creative specializes in design for digital and immersive technology. Framework works directly with end-clients, as well as through other agencies having designed for clients like Ikea (through BWP Group), Virgin Holidays (through Big Bear X and YourStudio), Dell (through Axicom), Airbus (through Good Relations), Philips (through Ketchum), and SAP (through Grass Roots).
With adoption of AR and VR set to grow exponentially over the next years, the acquisition of Framework Creative gives Elmwood new ways to help clients activate and amplify their brand.
Adoption of AR is expected to grow to over 2 billion users by 2020, said Steve Gatfield, chairman of Elmwood.
“AR and VR are the new frontiers of immersive experience,” Gatfield said.
He added, “The impact of AR and VR on product utility and memorability will transform the scope to design in new levels of engagement that can shape a brand’s iconic status as designers of brand.”
The acquisition of Framework Creative furthers Elmwood’s investment in design innovation and boosts its immersive experience design capability.
Framework Creative has become part of Elmwood’s London studio and will continue to operate as a standalone business to service the specific needs of their existing clients. In addition, they will facilitate a seamless Elmwood offer that includes the application of immersive simulation technologies to enhance brand experience and product value. The acquisition is part of a plan to build a strong digital offering across all of Elmwood’s global studios.
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