The corporate event industry is set to soar, with a projected market value of $1.17 trillion by 2032, growing at a compound annual growth rate (CAGR) of 10.5%, according to a new report by Allied Market Research. This surge is fueled by rising demand for experiential marketing, increased brand activation efforts, and the adoption of event technologies like hybrid and virtual formats. 

4 Key Highlights From The Report 

1. Event Demand Drivers 

• Companies are leveraging events for deeper stakeholder engagement and customer experiences. 
• Sustainability is becoming a central focus, with organizations integrating eco-friendly practices into event planning.

2. Segment Spotlight 

• Conferences and Seminars: These remain the leading event type, valued for their role in knowledge sharing, networking, and professional development. 
• IT Industry Events: The tech sector leads investments in large-scale events like developer conferences and product launches, emphasizing innovation. 
   

3. Format Trends 

Physical Events: Despite the rise of virtual and hybrid options, in-person gatherings continue to dominate, valued for their immersive and interactive experiences. 

4. Regional Leadership

• Europe tops the corporate event market, with its world-class venues, extensive business ecosystem, and a growing focus on sustainable event planning.