SET Experience Group Expands Offerings with Custom Fabrication Shop, Bespoke
Bringing a brand story to life within a physical location is the ultimate goal of all corporate events.
Bespoke, a custom fabrication and full-service production support shop recently launched by SET Experience Group, aims to do just that. SET Experience Group is a full-service brand experience agency that also includes SET, SET Live, and ASK.
Launched in partnership with New York-based Project Visual, Bespoke was created to address clients’ growing needs for a fabrication shop that includes services such as project management, production, digital experiences and installation all under one roof. Bespoke delivers concept-to-completion production services, enabling brands to distill the essence of their stories into physical form.
Providing the tools and expertise to create a vivid visual narrative through in-store retail, windows, pop-up shops and more, Bespoke will collaborate with retailers’ internal and third-party brand and experience teams and also serve as the execution provider for SET clients.
“Bespoke is a natural progression to round out our production offering by adding fabrication and installation,” explains Alasdair Lloyd-Jones, CEO of SET Experience Group.
He added, “The time is right to provide a comprehensive service. We are listening to our clients and are fulfilling their wishes to offer in-house fabrication capabilities. Bespoke is built from the highest-level craftsmen, working alongside each other to promote reliable and efficient communication, projects completed with a singular focus and with the cost benefit of a one-stop shop.”
Bespoke provides custom fabrication, installation and prototyping as well as digital integration, interactivity and project management. Workshop capabilities include woodworking, metal, large format printing and finishing.
In many organizations, the responsibilities for executing brand activations falls to the events team. These activations may include pop-up shops and immersive experiences such as those annually produced by participants at South by Southwest (SXSW). Successfully producing this type of experience requires a wide range of creative, planning and production services, with incredible attention to detail.
SET Experience Group has provided creative strategy and installation to brands including Nike, Verizon, Google, Dior and Spotify.
“Our ability to translate ideas into the physical space through the right materials and techniques is unique,” says Bespoke’s managing director Prashant S. Kulkarni.
“Coming from a production background, we can properly guide our clients to help deliver the best possible solution with understanding budget, timelines, quality and high expectations. We approach each project with one key theme: ‘plan the work, work the plan’,” he added.
Lloyd-Jones believes that creative innovation is taking simple materials and making a visceral impact. With the introduction of Bespoke, he says that SET Experience Group can now produce any kind of fabrication solution on a global scale to better promote clients’ brands.
“Taking concept through to installation, we have an eye on not only the details of the project, but also the future of a brand,” he said. “We are about today, and tomorrow.”
For examples of Bespoke’s work for clients, go HERE.