Caesars Forum Welcomes First Event with ConferenceDirect Annual Partner Meeting

November 10, 2020

Eight months after Caesars Forum was scheduled to have its grand opening and start welcoming a packed schedule of groups before it was stopped in its tracks by COVID-19, the new venue hosted its first event: the 2020 ConferenceDirect Annual Partner Meeting.

“We have always admired the work that Brian Stevens and the team at ConferenceDirect do,” said Michael Massari, chief sales officer for Caesars Entertainment. “We enjoy a long-standing partnership and are pleased that we hosted this important event.”

During the closing general session, Massari was recognized by Jerry Horan, the president of ConferenceDirect, with the President’s Award for being a supportive partner for years. Horan also accepted an honorary key to Caesars Entertainment for hosting the first conference at Caesars Forum.

With careful attention to observing health and safety protocols, among other activities during the three-day event, participants enjoyed a seated face-to-face reception with restaurant-quality catered small bites and libations under the illuminated High Roller Observation Wheel.

The customized menu was prepared by the talented Caesars Forum award-winning culinary team lead by Chef Eric Vaughn.

The event also featured a closing party on Caesars Forum’s 100,000-square-foot plaza with entertainment that included the Sight ‘n Sound Disc Jockey, Planet Hollywood’s Tenors of Rock and various acts and talent from Caesars Entertainment’s resident show Extravaganza. State-of-the-art audio-visual equipment was provided by Encore Productions.

ConferenceDirect has held its Annual Partner Meeting since 1998. Partners attending APM 2020 had the opportunity to meet and conduct business with more than 100 qualified ConferenceDirect Associates under one roof.

The 550,000-sq.-ft. Caesars Forum conference center is the newest addition to the CAESARS Entertainment family. Its 300,000 square feet of flexible meeting space and the two largest ballrooms in the world are conveniently located with direct access to more than 8,500 hotel rooms at Harrah’s Las Vegas, the LINQ and Flamingo Hotels.

HERE is a video recap of the 2020 ConferenceDirect APM event at Caesars Forum. 

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An open-air design featuring the largest digital experience in the U.S. convention and exhibitions industry welcomes attendees to the brand-new West Hall of the Las Vegas Convention Center (LVCC), just as the city roars back to full capacity and takes major events and trade shows to the next level with impressive, new venues.