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3 Reasons to Explore Asynchronous Events in 2022

February 18, 2022

Marc Benioff, CEO of Salesforce, grabbed everyone’s attention when he said he envisioned Dreamforce being an “always-on” type of event in the future—similar to a news channel like CNN. Asynchronous events "go live" at a specific date and time but offer a much longer event experience. Here are three benefits of delivering asynchronous event experiences:

  1. Deliver evergreen and continuously evolving content: Imagine a session going live in the U.S. in Eastern Time and then people from other geographies discussing the learning in their respective time zones!
    Event organizers will now have the opportunity to continually improve their content because with each broadcast, they can get feedback from the community. With asynchronous events, your content decisions are not irreversible anymore.
  2. Maximize the reach and impact: Imagine how asynchronous sales kick-offs can help if you empower a sales team spread around the world. They will be able to access the educational content in their own time as long as they finish by a set date.
    Tradeshow and conference attendees can also benefit from such a format. If you can offer different time slots to choose from, attendees are more likely to register. Pre-recorded content can also maximize the reach, as attendees can now watch sessions that were simulcast.
  3. Get more segmented analytics: If the content in your events is delivered asynchronously, you can gather data by region. You can also observe the engagement in a specific time zone, make any necessary changes and measure the impact in almost real-time in the next time zone.

Such insights enable you to deliver more optimized and personalized content and are almost impossible to gather in traditional post-mortems.

Our Africa Travel, a virtual global meeting platform connecting Africa, Indian Ocean Islands and the Middle East with the global travel trade, saw phenomenal success hosting asynchronous events with Hubilo. In 2021, they brought together 340 exhibitors and 1153 buyers, and enabled 200,000+ networking interactions. Want to host asynchronous events of your own? Talk to an expert from Hubilo today.

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