As IMEX America 2024 approaches, IMEX Group CEO Carina Bauer joined CEN’s VP of Group Content Danica Tormohlen for an insightful preview of what attendees can expect at this year's event, which will be held Oct. 7-10 at Mandalay Bay Convention Center in Las Vegas.  

Bauer told us she expects this year's IMEX America to surpass last year's success in terms of both size and attendance. The event's app, equipped with advanced navigation features akin to Google Maps, will be integral in helping attendees navigate the expansive show floor. 

Related: IMEX DEBUTS GROUNDBREAKING DIGITAL WAYFINDING AT 2023 FRANKFURT AND LAS VEGAS SHOWS 

As you prepare for IMEX America 2024, keep these tips and highlights in mind to ensure a productive and enjoyable experience. From insightful speakers to innovative activations and robust sustainability practices, this year's event promises to be a standout opportunity for learning, networking, and growth in the events industry. 

Whether it’s your first time at IMEX America or you’re a seasoned attendee, here's what you need to know now to make the most out of IMEX America 2024. Download the app, plan your schedule, and get ready for an immersive week of learning and networking.  

Here are 8 takeaways from our interview. Watch or listen to the full interview here. 

1. Preparation is Key 

With Smart Monday and the show opening just days away, Bauer’s paramount piece of advice is to plan your schedule meticulously. Given the vast array of sessions, meetings, and networking events, proper time management is crucial. Spend a couple of hours this week figuring out your schedule, including breaks and travel time, to make sure you hit all your must-see events without feeling overwhelmed.

2. Must-See Speakers 

This year, IMEX America will feature an impressive lineup of 300 speakers. One standout is Holly Ransom, who will be conducting the "Emergent Leadership" program in the Inspiration Hub on Wednesday, October 9. Ransom, celebrated for her dynamic interviewing skills, promises to offer valuable insights into evolving leadership. A schedule of the sessions Ransom will be moderating can be found here. 

3. Dynamic Show Floor Activations 

Among the many exciting show floor activations, Bauer highlighted Visit Seattle's sponsorship of pickleball (Bauer will be playing at 10 a.m. on Wed., October. 9), and the various corporate social responsibility (CSR) and wellness initiatives by different exhibitors. For example, she recommended checking out The Wynn's sock collection drive and the Las Vegas booth's wellness activation. 

4. Innovative Educational Experiences 

A unique feature to anticipate is the "Shared Studios" experience at the Inspiration Hub. These interactive sessions allow participants to engage in meaningful conversations with people from different parts of the world, discussing a range of topics like indigenous cultures in tourism. 

5. Sustainability Initiatives 

IMEX America 2024 will set new benchmarks for sustainability. All food court packaging, including plates, bowls, and cups, will be fully compostable. The event boasts a 90%+ waste diversion rate, classifying it as a zero-waste event. Notably, the menus will exclude beef to reduce carbon footprint, with lower carbon and water usage items prominently placed on menus to encourage responsible choices. Find out more about IMEX’s sustainability initiatives here. 

6. Wellness Opportunities 

Wellness remains a core focus, with the Heka Health Challenge returning as a fun way to track steps and activities, and fantastic travel prizes up for grabs. Sign up here. More than 50 wellness sessions will be available, from brief meditations to in-depth sessions on incorporating wellness into event planning. Don’t miss the resilience and quiet lounges for moments of calm off the bustling show floor.  

7. After-Hours Networking 

When the show floor closes, the networking continues. Notable events include MPI Foundation Rendezvous at Drai’s on Wed., Oct. 9, and SITE Night at Top Golf on Mon., Oct. 7. Bauer recommended purchasing a ticket to the MPI Foundation Rendezvous, as it typically sells out each year. She said she’s heard of several watch parties for the Tropicana's implosion, which is set for 2:30 a.m. on Wed., Oct. 9. 

8. First-Timers’ Guide 

IMEX prioritizes first-time attendees with a dedicated webpage offering tips and tricks, as well as a welcome session on Tuesday morning. Newcomers can fill out experience profiles to receive tailored guides to maximize their participation.