Nov 19, 2021
The Golden State’s official marketing organization was popping plenty of Mumm Napa cuvee at IMEX America 2021 in Las Vegas earlier in November, as it officially unveiled a $4.5 million initiative to invest and market in the professional meetings and events space for the first time in its history.
“We're here today to celebrate that California has reopened and is ready for business, and we really feel like 2022 is going to be a monumental year for the state, said Caroline Beteta, president and CEO of Visit California, before revealing the state’s new “Meet What’s Possible” campaign, which… more
Partner Voices
Less than six months ago, Lisa Messina joined the Las Vegas Convention and Visitors Authority (LVCVA) as the first-ever chief sales officer after leading the sales team at Caesars Entertainment. A 12-year Las Vegas resident, Messina is a graduate of Cornell University’s School of Hotel Administration and serves on MPI International’s board of directors.
Corporate Event News had a chance to catch up with this dynamic leader and talk to her about her vision for the new role, current shifts in the trade show industry, creating more diversity and equity within the organization, and advice to more