People News: Ungerboeck, Impact Point Group, Louisville Tourism and More Promote Executives, Appoint New Staff

November 30, 2021

Across the events spectrum, new appointments and promotions are continuing to happen at breakneck speed as organizations gear up for a busier and more promising 2022. Check out who’s moving onward and upward in the corporate events industry this month.


Global event software provider Ungerboeck has expanded its executive team and promoted several key leaders.

As the company’s first CFO, Ryan Morrow will focus on building a high-performing organization that will scale with the expected growth coinciding with a recent investment from Cove Hill Partners. As a strategic advisor to Ungerboeck’s CEO and board of directors, he will drive the overall financial strategy of the business while building out FP&A, corporate development, accounting, treasury, tax and other departments.

Fred Lazzerini has been promoted to senior vice president, international, responsible for overseeing sales and delivery for all markets outside of the Americas. Bringing more than 20 years of experience in the events industry, he first worked for the technology branch of GL Events, a venue and exhibition management company based in France, after which he held a variety of roles with Ungerboeck, including overseeing the expansion of the Asia-Pacific region for the last decade.

As vice president, people and culture, Mike Cameron will continue fostering a workplace culture where employee engagement, strong leadership, employee relationships and successful endeavors can thrive. 

Jennifer Diebling has been promoted to vice president, marketing, a role in which she will be responsible for designing and implementing the organization’s strategic global marketing plan. 

After a six-year hiatus from Ungerboeck, Joe White is returning to the company as vice president, product development, a role in which he will concentrate on automation, unit testing and a heightened level of customer satisfaction and confidence in the products that the department delivers. 

Impact Point Group 

Strategic advisory and event management consultancy, Impact Point Group, has welcomed Allyson Shepherd as event strategy director to its rapidly growing team. Shepherd brings nearly 20 years of experience in every aspect of face-to-face marketing, including event organizer, marketing agency and corporate marketing, to her new role. She most recently served as principal strategist and president of Attendee Marketing Solutions, Inc. and has held roles at Derse and ProActive, a Freeman Company.

Louisville Tourism 

Louisville Tourism’s Marketing Communications department recently underwent some staffing role changes. Jessica Dillree has transitioned from marketing communications manager to digital marketing manager, serving in a shared role in both marketing and technology with responsibilities for the CVB’s website support and outbound digital communications to stakeholders. She has been with Louisville Tourism since 2011.

Anna Lundy has changed roles, moving from event manager to marketing manager, responsible for marketing the Convention Sales and Destination Services departments. Lundy has held several roles within the organization’s various departments since 2014.

Lynnelle Morgan has stepped into a marketing manager role, changing positions from the leisure sales manager in the CVB’s Tourism department, where she will be responsible for marketing various promotions and initiatives. She has been with Louisville Tourism and the Tourism department since 2012.

Janel Clements has joined the Louisville Tourism team as a convention sales assistant supporting the trade, business and commercial markets as well as the state, religious, social welfare, agriculture and veteran markets. She was most recently with Main Event Entertainment in a sales, event and donations coordinator role.

Impact XM 

Global event and experiential marketing agency Impact XM has appointed experiential marketing veteran Sohini Mitraas vice president of experiential services, responsible for overseeing the account management business process as well as managing meetings and events and the experiential productions departments.  

With more than 20 years of marketing experience immersed in the trade shows and event industry, Mitra has worked with clients in a variety of sectors, including healthcare, consumer products, technology and gaming. 

Hawai‘i Convention Center 

The Hawai‘i Convention Center has welcomed 25-year culinary leadership veteran Hector Morales as its new executive chef. He most recently served as the chef de cuisine at Mauna Kea Beach Hotel on the Island of Hawai‘i, and also founded a food service consultancy that works with well-known restaurants in Hawai‘i and Nevada. 

Morales previously served as the executive chef at the Polynesian Cultural Center for eight years, overseeing culinary and food services for thousands of guests daily across luaus, restaurants and concessions. He started his Hawai‘i career at O‘ahu’s Turtle Bay Resort, where he was executive chef for 16 years, managing the resort’s three restaurants, as well as the culinary operations for a variety of large-scale events. Morales also advised food and beverage teams at Turtle Bay Resort partner properties throughout the country.

Additionally, Morales boasts extensive international experience, working as a chef at the SAS Norway, as the banquet chef for the King of Norway and as chef de cuisine at The Regent Sydney in Australia.


Event and IT technology solutions provider SmartSource has appointed George Mader as its new senior vice president of sales. Bringing more than two decades of senior level sales experience with leading technology brands to his new position, he most recently served as senior vice president of sales with Dallas, Texas-based Maxxsure, LLC, where he implemented a cross-matrix revenue strategy with multiple sales channels and vertical markets, among his many successes there. 

Mader has also held positions as area director with Renesas Electronics, and prior to that, as global account director with Dell and Hewlett Packard and as regional sales manager with NEC Electronics.

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