Destinations International, the global trade association for convention and visitors bureaus and tourism boards, and Groups360, a technology solution that connects group travel organizations and hoteliers, today announced a strategic alliance that will provide best-in-class technology strengthening the value for destinations, event organizers, event attendees and hoteliers.

The partnership aims to drive a more efficient group process by aligning destinations with their planner customers and their meeting attendees quickly and easily using innovative booking technology powered by transparent data insights.

“Streamlined solutions for destination organizations are here to stay,” said Don Welsh, president and CEO of Destinations International. “This new partnership provides our destination organization members with unparalleled, streamlined solutions to meet the evolving needs of their stakeholders.”

Welsh continued, “We are excited to offer our members access to the GroupSync™ platform with advanced data insights and technology.”

Through this collaboration, Groups360 will partner with Destinations International and its more than 650 member organizations across 23 countries and territories to research, develop and deploy technology to allow more efficient distribution of hotel room blocks and meeting spaces to meet the needs of event organizers, bringing groups to member destinations. Additionally, the alliance will empower destination organizations to better serve other destination-specific hospitality and entertainment providers with more effective means to fulfill the needs of event attendees.

“This alliance with Destinations International underscores our commitment to solving the needs of destination organizations, hoteliers and the event organizers they serve,” said Kemp Gallineau, CEO of Groups360. “We know our customers are looking for an end-to-end technology solution that saves time and expense as they plan, manage and execute meetings and events.”

Groups360 was created with a singular goal — to empower meeting planners by bringing innovation, transparency and simplicity to the decades-old problem of booking groups. The company’s integrated technology solution, GroupSync™, enables suppliers to distribute inventory, engage with planners, and optimize group revenue. GroupSync also equips planners to search and shop hotels worldwide and to book group rooms and space directly, online or through a simplified RFP process. GroupSync is the first distribution channel to offer online booking for both group hotel rooms and meeting space at scale.