Core-apps has updated and enhanced its Access 365 product, an event app feature that allows planners to extend the life of their apps beyond their events.

The new updates not only provide event planners with a flexible payment structure but also technical enhancements designed to help turn an event app into a year-round engagement tool.

The new pricing model features a low monthly fee to help mitigate the upfront costs of implementation, thus lowering the barrier of entry so organizers can engage with their audiences 365 days a year. This goes into effect immediately and can be added on to upcoming event apps or to existing apps from previous events.

“(Planners) work so hard to build an audience for their app and then don’t use the app again until the next event,” said Jesse Snipper, Core-apps chief product officer and one of the creators of Access 365.

He continued, “Access 365 gives them an easy way to keep the app fresh and new. The upgrades allow organizations to inexpensively take full advantage of their event app investment year-round.

The new pricing structure is designed to work better for a company or organization’s technology budget, which often includes monthly website hosting and other digital platform fees, Snipper added.

Access 365 works to fill a gap in the marketplace by providing the following functionality:

• Turns an event app into a year-round engagement tool
• Highlights information about an organization’s mission and benefits
• Displays additional content including member directory, calendar of events, news, newsletters, eBooks and RSS feed
• Can be configured with links to websites for additional content
• Sends out Alerts year-round to keep in touch with users
• Social Media content
   

Access 365 is an especially good fit for companies or organizations that host other events throughout the year that don’t require their own apps, such as small meet-ups, webinars or other special events.

According to Jay Tokosch, CEO of Core-apps, Access 365 helps transform an event app from a digital tool used only during an event to a content hub providing an annual source of engagement for audiences and attendees.

“For us, it’s all about engagement, your investment and the analytics, and if you’re able to extend all the positive aspects of having your mobile app downloaded by your audience and extend that beyond just your annual event, that can really drive engagement for the organization as a whole, year-round,” Tokosch said.

As a technology supplier to the trade show and events industry, Core‐apps delivers mobile apps, event management software, kiosks and beacon solutions to over 800 clients around the globe.

To learn more about Access 365, check out this video.