Clarion Events has announced it has acquired California-based Quartz Events, the fastest growing producer of invitation-only, executive summits in North America.

Clarion Events has a diversified business model that has evolved through high-growth market acquisitions, diversification across industry sectors and a strong focus on digital and virtual products. With the live event space under tremendous pressure today, Clarion has been able to find new ways to quickly and successfully deliver customer value and attract new customers in uncertain times. Quartz Events will be key in stimulating Clarion’s anticipated growth and further business evolution as they are seen as not only a leader in the executive summit space, but they have successfully transitioned online, creating high value virtual executive summits in North America. 

“The acquisition comes at the perfect time,” said Greg Topalian, Clarion Events North American CEO. “The Quartz Team has both figured out how to unlock customer value at an executive level with their guaranteed meetings program while also making one of the most brilliant transitions I’ve seen to virtual. Their digital business model fits perfectly with our virtual strategy and will accelerate growth for Clarion both in North America and globally.” 

The acquisition further enables Clarion to focus on providing customer value through their guaranteed meetings programs – MATCH, and through building both online and in-person communities. Toby Harris, Quartz Events president and CEO commented, “I am excited at the opportunity to further expand our reach under the Clarion umbrella. We’ve developed some innovative new ways to build audiences and grow our current markets. With Clarion’s global reach, we are well-positioned for future market growth as well. As an entrepreneur, I was drawn to Clarion because of the cultural fit and the entrepreneur mindset within the organization.”

Quartz Events will continue to work in their current organizational structure with Harris remaining as president and CEO working alongside Topalian and his team in North America.