technology

What Not to Do with Video Marketing

The motion picture was created in 1892, and arguably perfected by the time of Charlie Chaplin. Yet, event companies still trip over themselves trying to produce and distribute video.

Monique Elwell, president and COO of Storyvine, a guided video technology platform whose clients include IBM, has seen her fair share of cringe-worthy mistakes. Often, she says, these miscues stem from overthinking the process.

Virtual Events Institute Teams Up with Soundings and Informa to Prepare Event Professionals for a Digital Future

Designed to inspire and educate event professionals to produce exceptional virtual and hybrid events, the Virtual Events Institute works to serve the global events community by providing education, knowledge, innovation and best practice to ensure digital event excellence. In an effort to help further that mission, VEI has been busy forming partnerships with industry-leading companies to prepare both contract and full-time event workers with the versatile skill sets that these specialized events demand. Take a look:

EventPower Platform Lights Up Corporate Meetings

Hewlett Packard planned to send 2,000 attendees to Nashville for an event in May. There were 270 presentations ready to go, featuring a combined 700 speakers. Rather than let a little thing like a pandemic let all that work go to waste, HP’s planners reached out eventPower, the company behind its event platform, about transforming all those sessions into a digital event.

How to Pull Off a Winning Virtual Studio Presentation

Tracy Judge, founder and chief connector of Soundings Connect, is as poised a person as you’ll ever meet. A former corporate meeting planner at Maritz Global Events, Judge runs her own company, a network for freelance event professionals, while contributing to many industry organizations and causes. She has an uncanny ability to build relationships and rise to any challenge, and is a popular speaker for events.

Technology is Not Magic

Submitted by mswenson@tsnn.com on Fri, 01/15/2021 - 11:46

I had the honor of facilitating a Buzz Session at IAEE’s Expo Expo 2020 entitled “Going Virtual” — an apropos name given that this was the first fully virtual Expo! Expo! Along with serious questions I posed to the group, I also had a bit of fun by beginning the poll with the following question:

“If your experience of going virtual was an animal, which would it be?”

CLIPr Snags TechWatch Live Award at IBTM World Virtual 2020

U.S.-based CLIPr was crowned the overall winner of the 2020 TechWatch Live Award, which was presented during IBTM World Virtual, held online Dec. 8-10. The platform beat out four other leading event tech companies for its achievements in addressing “Zoom fatigue” with its intelligent use of machine-learning and AI technology to provide searchable, personalized recorded video recaps and insights of online meetings, events and classes.

Partner Voices
MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.    Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is more