“Event marketing” is a term that crops up most frequently in the corporate event sector, perhaps because most corporate event planners or event managers sit within a marketing department. But there is some confusion over what exactly event marketing entails.

There are many forms of event marketing in the corporate space. It’s not only marketing the event itself, although that is a piece of it. It’s also about how you portray your brand at or within an event and how you engage with your audience.

According to the Freeman Show Organizer Data Pulse Survey, 74 percent of show organizers u

Merriam-Webster defines snowball effect as a situation in which one action or event causes many other similar actions or events. And that is exactly what event tech startup snöball (with a lowercase “s”) is designed to do for word-of-mouth, or influencer, marketing.

Data is a top priority for leading corporate marketers today. Properly used, data helps marketers set strategy, secure budgets, show return on investment (ROI) and pivot as needed to become more effective.

Show organizers using Gleanin, a social referral marketing platform for exhibitions, can now offer their event registrants the ability to use WhatsApp to broadcast their participation and invite their friends and colleagues to attend. 

Since the inception of Gleanin Connect, Gleanin’s social referral marketing tool, visitors have been able to broadcast their event attendance through social media channels including Facebook, LinkedIn and Twitter, as well as invite their contacts via email.

To buy, or not to buy? That is the question —
Which is more cost effective, to buy or rent
booth structures for corporate exhibiting,
and what about the custom rental option?
It is such a dilemma.

Chances are, if you’re responsible for managing your company’s exhibits and/or event marketing, you’ve thought about — or will think about — whether to buy or rent booth properties.

The Center for Exhibition Industry Research (CEIR) has released its second and third fact sheets in its 2018 Attendee ROI Playbook series, a multiple fact sheet series that identifies general attendee practices and insights on differences by specific attendee categories.

The Center for Exhibition Industry Research (CEIR) has released the fourth and final report in its new How to Grow Attendance series for event attendee marketers.

Many corporate event professionals work either within or very closely with the marketing department. Yet there often is not a lot of cross-training provided to help event managers who are not directly responsible for marketing operations learn the processes and terminology involved.

Event marketers who understand the other marketing functions within their organizations are not only more effective, but are also better positioned for career advancement.

The Center for Exhibition Industry Research (CEIR) has released the third installment of its 2018 How to Grow Attendance report series.

The four-part research report series is based on phone interviews and in-depth surveys conducted with executives responsible for final decision-making for attendee marketing for North American business-to-business (B2B) exhibitions.