After a global pandemic changed the events industry forever, corporate event planners now face growing pressure to demonstrate their value through measurable outcomes. Yet only 31% of marketers are satisfied with their ability to unify customer data, according to Salesforce’s State of Marketing Report. This challenge is especially evident for corporate event planners managing vast amounts of data, from registration to session attendance and post-event surveys.  

MAD Event Management recently hosted the 2nd annual Sustainable Events Summit, which brought together leading industry associations, event organizers, suppliers, and more to share best practices and innovations in the growing field of sustainable event management. 

The hospitality industry has seen a sharp increase in demand as in-person events have rebounded. This resurgence, coupled with inflationary pressures, has driven rates to unprecedented levels. In fact, according to Costar, groups rates are 5% higher than last year and an incredible 30% higher than 2019. By comparison, transient rates are up 1% year over year and 18% over 2019. 

Securing sponsorships is a critical component of successful event management. While traditional methods like offering booth space and logo placements are effective, today's competitive landscape demands more innovative and personalized approaches. Here are five less obvious strategies for event organizers to enhance sponsorship sales, leveraging event tech and personalization to create compelling offers. 

Events are an integral part of our society – from the concerts and community functions we attend to industry conferences and work meetings. In the corporate space, whether B2C or B2B, events are used by companies and marketers as a tactic to engage with potential and current customers and to harvest additional data that drives personalization for future touchpoints.

From bringing back international exhibitors and attendees to attracting and training the next-generation workforce, there is a lot happening in Washington, DC that will impact the future of the trade show industry.   

There is no shortage of hype around AI with the recent CEO-related drama at OpenAI and various “prophecies of doom.” We know there will be big impacts on business, ranging from the reshaping of law firms to pressure on Google paid search. But what does it mean for business events? 

Handling event registration remains one of the most talked-about topics among event planners. Plenty of ink has been spilled on the continuing trend toward late registration from attendees and sponsors alike. 

But yet another hot-button topic has emerged – the overly complex registration form. You don’t need to look far among event prof groups to see the strong opinions in the community:

The art of translation has long been a bridge connecting cultures and fostering understanding, and with the explosion of AI technology, this bridge is taking on new dimensions.

The AI journey within global events, conferences and even global organizations begins with achieving a delicate balance between the demand for real-time translation and the quest for utmost accuracy. It is in this balancing act that the true potential and limitations of AI translation come to light.

Believe it or not, where organizations choose to host their conventions and conferences makes a profound impact on attendees’ health and wellbeing, as we all know too well that our places matter to our overall productivity.