Like the throngs of others in our field, I methodically climbed the corporate ladder of success from one of the lower rungs. Much to my surprise, the return to work after COVID presented an incredibly fluid environment which allowed for dramatic planned—and unplanned—career pivots.
The medical meetings industry stands at a crossroads, with its future shaped by political, economic, and social factors. Whether under the influence of Trump, Kennedy, or Oz, planners must remain agile, embracing new trends while ensuring that the core values of scientific rigor, transparency, and inclusivity are upheld. By fostering dynamic and forward-looking discussions, the industry can continue to serve as a vital platform for advancing global healthcare and public health priorities.
The physical event circuit has made a strong comeback after years of disruption caused by COVID-19. But even with the resurgence of in-person gatherings, the virtual event space continues to thrive as evidenced by 93% of event marketers planning to invest in virtual events through 2025.
When you plan and execute four signature events for two different audiences in 12 months, a few key learnings rise to the top. At Maritz, we know that every event is a chance to learn more about our guests and adapt to their individual wants and needs. With that in mind, here are three things that can help set your event apart from the rest.
Keep the sessions short and sweet–you’d be surprised how succinct people can be when the clock is running.
When it comes to corporate events, planners and marketers can sometimes get stuck with all their focus on one audience: the attendees. While the attendee experience should be top of mind, speakers are another important eventgoer who often gets overlooked.
After a global pandemic changed the events industry forever, corporate event planners now face growing pressure to demonstrate their value through measurable outcomes. Yet only 31% of marketers are satisfied with their ability to unify customer data, according to Salesforce’s State of Marketing Report. This challenge is especially evident for corporate event planners managing vast amounts of data, from registration to session attendance and post-event surveys.
MAD Event Management recently hosted the 2nd annual Sustainable Events Summit, which brought together leading industry associations, event organizers, suppliers, and more to share best practices and innovations in the growing field of sustainable event management.
The hospitality industry has seen a sharp increase in demand as in-person events have rebounded. This resurgence, coupled with inflationary pressures, has driven rates to unprecedented levels. In fact, according to Costar, groups rates are 5% higher than last year and an incredible 30% higher than 2019. By comparison, transient rates are up 1% year over year and 18% over 2019.
Securing sponsorships is a critical component of successful event management. While traditional methods like offering booth space and logo placements are effective, today's competitive landscape demands more innovative and personalized approaches. Here are five less obvious strategies for event organizers to enhance sponsorship sales, leveraging event tech and personalization to create compelling offers.
Events are an integral part of our society – from the concerts and community functions we attend to industry conferences and work meetings. In the corporate space, whether B2C or B2B, events are used by companies and marketers as a tactic to engage with potential and current customers and to harvest additional data that drives personalization for future touchpoints.
