Annabel Maw is the director of communications at Jotform, a full-featured online forms platform for easy data collection and management.
QR codes are proving to be a winning solution for many companies around the world. British Airways uses them to cut down on queues. Italian fashion brand Diesel uses them to authenticate apparel. And video game developer Cygames used 1,500 drones in Shanghai to replicate a giant QR code in the sky that people could scan to access a game.
The point? With QR codes, you can eliminate friction points and show off your creativity. When it comes to trade shows and other business events, QR codes can give attendees a streamlined, engaging experience.
Part of the beauty of using QR codes for events is how easy they are to use. Most modern smartphone cameras are built to scan QR codes. All the user has to do is hover the camera over the QR code and it automatically sends the user to a link such as a landing page or online form. It’s quick, simple, and intuitive.
This doesn’t mean that you should go overboard with QR codes. You need to use them judiciously to reap the most benefits. Here are three reasons to use a QR code for your next corporate event.
1. Capture participants’ registration info sooner.
Getting people to RSVP to an event can be difficult, which makes planning a headache. With an RSVP QR code, you aren’t forcing anyone to jump through hoops or download an app. You’re just asking them to briefly turn on their smartphone camera.
All the participant has to do is hover over the QR code to be directed to an RSVP form. Once there, the participant can enter their information. You can use software to send each guest a unique QR code to show upon arrival to make it easy for them to check in.
2. Ditch paper maps and schedules.
Trying to provide up-to-date maps, schedules and menus can be frustrating due to last-minute changes to the show floor. Guest speakers and room assignments often need to shift closer to the event date. Luckily, posting QR codes around your conference, trade show or other corporate event lets you update information in real-time.
For example, you can link a single QR code to a schedule page. Attendees can scan it anytime and stay up-to-date with scheduling or speaker changes. This allows you to provide them with terrific service and minimize foreseeable snags.
3. Simplify the entry process for raffles and contests.
Do your vendors plan to give away swag or prizes at your event? No one wants to fill out a contact form every time they enter a prize drawing. Instead, let event attendees use QR codes to submit their name, phone number, email address, etc.
How can you make this work? Consider issuing every participant at your event a personalized QR code for giveaways and raffles. When an event employee or authorized vendor scans the QR code, the participants’ data comes right up.
Creatively using QR codes for events presents an opportunity for you to stand out. So, get innovative and explore how QR codes could benefit your next trade show or corporate event. Your attendees won't be disappointed.
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