It's impossible to imagine even a mid-sized event without the support of an event management platform or app. However, the tools designed to enhance customer experience can sometimes lead to headaches for event organizers and overall dissatisfaction by exhibitors and attendees. Let’s explore the nine most common event tech problems and how to solve them.
1. Poor Networking Opportunities
In January, the Exhibitions & Conferences Alliance (ECA) released its 2024 public policy agenda.
Sustainability is a hot topic in events. In the age of climate change and heightened environmental awareness, it’s important to ensure that events are as sustainable as possible. Fortunately, one energy-efficient lighting technology can help do just that: LED.
As marketing trends continue to cycle, the importance of consumer trust remains constant. However, the rise of influencer marketing and social media has changed the dynamic between consumer and brand trust. With immediate access to product reviews, promotional codes and influencer testimonials, it’s easier than ever for consumers to learn about new brands and products.
Authenticity was a buzzword in events in 2023, and there's no denying, based on many predictions posted for 2024, that the word will play a role in many event and marketing strategies for the year ahead.
The rise of artificial intelligence (AI) has not only revolutionized content generation but also impacted what many people assume to be genuine content or not.
In a significant step towards a sustainable future, the stakeholders of the Net Zero Carbon Events workstreams have officially released seven comprehensive guidance documents for decarbonization. As a culmination of efforts from more than 100 colleagues worldwide, the guidance documents offer a detailed and actionable framework for stakeholders, entering in a new era of responsible event management.
Google recently issued a guide to inclusive event design, detailing ways organizers can make spaces and content more accessible. Critical areas, like mobility access, sensory accommodations, dietary options and more, are considered, but there is a key component missing that event planners must take into account to enable next-level accessibility: digital indoor mapping.
Bruno Giaccio Sr. was my first show floor mentor. He survived the Nazi invasion of Italy when he was six years old, emigrated to the Bronx before he was 18 and started his own upholstery business before joining the event industry and rising through the ranks.
First as a union decorator and eventually vice president of sales for the country’s largest general services contractor, he was a giant on the show floor, making sure to communicate the importance of the event business, of serving your clients, of bringing people together to share ideas that can change the world.
As event professionals, we are always looking for ways to maximize value for our audience while finding new ways to generate revenue. The challenge: How do you accomplish growth without continuously raising prices for your customers?
One answer: Consider a discount pricing model for show admission.
Imagine attending a conference with more than 10,000 participants. How do you make meaningful connections among a sea of people? This is where micro events are most valuable.
