What happens when your event’s security is lacking, the gourmet food doesn’t arrive, your lodging accommodations turn into a health hazard and the entertainment bails? Sounds like a disaster, right? This is exactly how the Fyre Festival of 2017 will be remembered: a total disaster.
With this month’s focus on YOU (and what subject is more interesting?), it seemed the perfect opportunity to discuss making it a full year of year of YOU, whatever that may look like. To have a successful 2019, you need to be willing to get out of your comfort zone, put in a few extra hours of work every week and stay committed to your goal. If you’ve got the desire to get there, I’ve got the roadmap.
Technology evolves faster every day and that’s a great thing when it comes to the event space. This rapid innovation means there are new event technologies available at a constant pace, bringing new ways to collect data, engage audiences, manage details and more.
But how can event professionals stay on top of these new offerings and figure out what best applies to their needs and challenges?
Read on for our predictions on what’s ahead when it comes to digital and event technology in 2019 and beyond.
You’ve spent months, maybe even years, planning your next big conference or event. It’s one of your organization’s most significant milestones this year and also, a big opportunity to generate earned press coverage.
If you want to leverage the media and PR opportunities that trade shows and events provide, make sure to do these three things.
It's no surprise that military personnel, police officers, firefighters, and pilots have some of the most stressful jobs. But it may surprise you what the number five position on that list is.
According to recent research from CareerCast, the fifth most stressful role is events coordinator. Travel, long (and often odd) hours, interaction with the public, fixed deadlines, and the myriad details involved all contribute to that stress level.
“Oh no, the overall satisfaction rating from our quarterly regional meeting is down five percent from last year,” says the CMO, who then asks the event manager to “figure out what happened.”
Meanwhile, a product marketing manager looks at a different report and declares, “Our attendance was up seven percent…that new marketing campaign must have really helped.”
You may know that CVB stands for convention and visitor’s bureau, but do you know all the services available to you by using one? Many of us know we can send RFPs, requests for proposals, or as I like to call them, RFCs, or requests for collaboration, but did you know they’ll plan site visits, share insight on fiscal incentives if any are offered, help secure off site venues, provide valuable information about any upcoming city-wides that many conflict with your program dates and alert you to properties that are rebranding, closing or about to open? And all at no cost to you.
Simply defined, the word procurement means “the act of obtaining or buying goods and services”. So, if that’s the case, let me ask a quick question to all the corporate event suppliers in our industry – “Why wouldn’t we seek out more people who do this”?
Taking costs out of the system is a good thing. And so is choosing partners that add value. Collaboration works.
In the events space, let’s take a closer look at procurement and why it makes sense to engage the teams responsible for corporate procurement.
Traditional seminar spaces are a thing of the past. Replacing them are engaging, tech-enabled, bespoke spaces that are beautiful, functional and sharable. Events should feel tailored to each attendee and excite from start to finish. By rethinking what each attendee needs from your seminar space, utilizing tech-enabled furniture and understanding the need for collaboration, you can create a space that feels daring, yet completely practical.
Use these tips to create a fresh and engaging space that works for your client and your attendee:
New marketing-tech companies are popping up left and right, vying to help you capture, convert and close new leads. The 2018 Martech 5000 Technology Landscape Supergraphic grew 27 percent in the last year, to 6,829 solutions. Think about your marketing channels for a minute: advertising, social, video, email, SEO, retargeting – your team probably uses dozens of tools.
