Marinos Stamatopoulos is the founder at MGS Marketing.Print.Graphics, a marketing, design, printing, web design and packaging company in Toronto. His skill set and experience in the print and graphics industry span more than 15 years, with his greatest expertise revolving around interactive design.
5 Things to Consider When Choosing a Design and Print Company
When you search for a printing company across the globe, there will be so many to choose from that it could become really difficult to decide which company to get in touch with. You will find there are national-level as well as local companies offering the same service. Here are a few important points that will help you select the right company to ensure your printing and designing task is completed successfully.
Analyze the Quality of Work
You will be able to analyze the quality of work by examining samples of their previous assignments. A few things to check would be color consistency, paper stock and quality of print. You also need to examine whether the company is using the latest print technology, which results in unmatched precision and clarity.
To get all the required details, you ideally should visit the printing company's offices in person. If allowed, take a tour of the facility to know the equipment they are using and the way they perform. Ask questions to help you understand how efficiently they work and whether they have the capability to meet your requirements. You may also request pictures of the samples to get a clear idea of the quality of work that they do.
Check Their Services
You will have to ensure that the selected printing company has the necessary capabilities to meet your requirements. For instance, you may need flyers, business cards, stickers, newsletters, magnets or booklets to be printed. It will be your responsibility to make sure that the company is capable of delivering services as per your needs within the set time frame and budget without sacrificing the quality of the work. Do they have experience with event printing needs — large scale signage, etc.?
Reliability will be another important consideration, and you should check whether the company offers any guarantee to strengthen the reliability of their work. Additionally, it will be necessary to check whether they can print the required quantity of material and have the product or paper of the quality you require.
Examine the Company’s Reputation
Search for creative agencies with several years of industry experience. The benefit of working with an experienced company is that they will ensure a final check is always performed before the printing project is delivered. This will reduce the chances of errors. Also, check the trustworthiness and credibility of printing and creative agencies by analyzing online reviews on various social media platforms to understand the feedback they are getting from their customers. Ask for customer references you can contact so you can find out how satisfied they were with the service they received.
Analyze the Level of Customer Support
Effective communication will be a prerequisite when you are searching for a design and print company. This way you will have the assurance that the company will be able to communicate effectively with you and understand your requirements.
A company providing good customer support updates the status of the task as it proceeds, and assigns a project manager who will communicate with you on a regular basis to provide project updates. This helps ensure that the job is done as stipulated and that the highest standards of work are maintained.
Check whether pricing details are clearly mentioned on their website, which will help you understand the cost structure. However, keep note of the fact that the pricing will depend upon a lot of variables ranging from the required finish to the quality of the paper being used for printing. Take time to analyze all the details to properly understand the pricing structure for any particular print job.