Oct 05, 2020
Seattle-based event marketing platform Banzai recently acquired High Attendance, a cloud-based virtual and hybrid event management software for enterprises.
Banzai plans to integrate its flagship marketing automation platform, Banzai Reach, with High Attendance’s platform to give Banzai customers — including Adobe, Chef Software, Dell, Pure Storage and other large enterprises — a seamless experience for growing and engaging their audiences.
“Currently the event marketing landscape is a mess,” said Brian Goldfarb, CMO at Chef Software. “It’s littered with half-baked solutions that were not… more
Sep 15, 2020
The annual TechWatch Awards at this year’s IBTM World, set for Dec.1-3 at Fira Barcelona in Spain, will have a new concept for 2020. Aptly named TechWatch Live, the new format will feature live pitching on-site as well as a new judging panel chair.
Designed to showcase the best event technology, TechWatch Live will provide five technology business owners with the opportunity to pitch their product or service to a live audience and judging panel for the chance to become the 2020 TechWatch Live Award Winner. Held on Day 2 of IBTM World, the TechWatch Live Awards enable event tech start-ups to… more
Aug 21, 2020
In an effort to update event professionals on the processes for meetings and events that have been redefined in response to the COVID-19 pandemic, Marriott International has published a series of new materials on its Marriott Bonvoy Events site.
Part of Marriott’s “Commitment to Clean,” the new digital content highlights the latest sanitation guidelines, operational training for associates and conference technologies the company’s hotels have implemented to ensure groups can gather when they are ready. Included in the new materials are an informational video, customer stories and other… more
Aug 12, 2020
Thanks to a new partnership with Interprefy, the remote simultaneous interpretation technology and services platform based in Zurich, Singapore-based events technology provider GlobalSign.in will help companies to widen their global audiences for digital events.
This collaboration will allow event organizers planning events, webinars, conferences and meetings on GlobalSign.in's new GEVME Live digital events platform to host those gatherings in multiple languages using the Interprefy platform.
“When launching GEVME Live, we did not simply want to bring physical events into the digital space… more
Aug 03, 2020
Taking the lessons learned in helping client organizations transition in-person events to virtual or hybrid experiences, association management and services company SmithBucklin has created a fee-based service designed to aid other groups — including those in the corporate world — going through the same process.
“It’s not about taking an in-person event and placing it on a digital platform,” said Carol McGury, executive vice president of event and education services for SmithBucklin. “It’s about building a new experience that achieves the business outcomes.”
As part of the new SmithBucklin… more
Jul 29, 2020
Virtual Events Institute has debuted a global platform designed to bring the virtual and hybrid events community together to share best practices, educate, discuss, inspire and do business.
The pandemic has rapidly accelerated the events industries’ adoption of digital events. Virtual events and experiences now play a crucial role in global marketing and event strategies, complementing live experiences and creating opportunities to get closer to customers, gain real-time market insight and widen global reach. Online events are currently at the heart of community building, so the need to… more
Jul 06, 2020
Self-service event app and event data management company Attendify has launched a new offering, Attendify for Virtual Events, that aims to transform the in-person, virtual and hybrid event experience.
According to company officials, Attendify’s goal for its new platform is to help make the industry resilient. Whether it’s a future economic shock, another health crisis or a major industry strike, the event industry can’t be as susceptible to future shocks that are completely out of an organizer’s control. Through Attendify for Virtual Events, event organizers can build out a modern virtual… more
Jun 29, 2020
The global event tech exhibition and conference Event Tech Live is taking a new approach for its 2020 event — and perhaps no one is better equipped to go (partially) digital, due to their depth of knowledge with event technology.
This Nov. 2-6, Event Tech Live will take a hybrid approach, expanding its typical two-day trade show (which will still take place in person, Nov. 4-5, at The Old Truman Brewery in London, incorporating procedures overseen by health consultants to ensure safety for all attendees) to include five virtual days of content, as well.
“ETL introduced a virtual element… more
Jun 22, 2020
As face-to-face meetings and events begin to resume, it goes without saying that event organizers are going to be paying extra-special attention to health and safety practices. With social distancing among the top safety practices for the foreseeable future, event registration and lead management solutions provider Convention Data Services is offering a new Touchless Toolkit.
Launched in early June, the Toolkit includes DigiBadge, which allows event registrants to check in safely and securely using their own mobile devices. Event participants download the DigiBadge link provided by the… more
Jun 09, 2020
Lippman Connects recently sold out the first of its new Digital Summits, which were created to facilitate the peer-to-peer exchange of information among event professionals in a virtual setting. Sam Lippman, president of Lippman Connects, organized and facilitated the event, which was capped at 15 exhibition and convention professionals.
At the first Digital Summit on May 29, participants looked at the topic of how the COVID-19 pandemic has affected meetings and events, and highlighted what some of the next steps might be for the industry. According to Lippman, the event professionals taking… more
Partner Voices
MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.
Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is more