Feb 19, 2019
While event professionals have long touted the power of the events they plan, many have not previously had great support from leadership in this area. The good news is that the data shows that to be changing. Recent event industry studies all indicate the industry is healthy and growing, and a big part of that is due to marketing. Findings from Bizzabo’s “Event Marketing 2019: Benchmarking and Trends” report show that today, face-to-face events are more effective for achieving business goals than ever before — and executives are taking notice. Bizzabo surveyed more than 1,000 mid- to senior… more
Feb 12, 2019
Influencer marketing allows organizations to leverage influential people to help them get their message to a wider (but still targeted) audience. With more people adopting social media every day, influencer marketing is quickly becoming a staple in the marketing mix — and has now made its way to the events world. Unlike festivals and fairs, corporate events are typically not of interest to the general public, but that doesn’t mean influencer marketing can’t play a role in boosting attendance. In a recent webinar hosted by the IAEE Mid-South Chapter, Nick Borelli, president of Borelli… more
Feb 07, 2019
Corporate event marketers are often so busy working that speaking at events falls by the wayside. But not only is speaking a great way to advance your professional career, by bringing visibility to yourself and all you do, it also helps others learn. Even though it requires a little advance planning, and a little more work, it’s worth taking the time to submit at least one session abstract each year. Why not share your knowledge and experience with your peers? The Corporate Event Marketing Association (CEMA)'s CEMA Summit is one event that is an excellent fit for corporate event marketers… more
Feb 01, 2019
“Event marketing” is a term that crops up most frequently in the corporate event sector, perhaps because most corporate event planners or event managers sit within a marketing department. But there is some confusion over what exactly event marketing entails. There are many forms of event marketing in the corporate space. It’s not only marketing the event itself, although that is a piece of it. It’s also about how you portray your brand at or within an event and how you engage with your audience. The lines between event planning, event management and event marketing are often blurred. Even… more
Dec 11, 2018
Merriam-Webster defines snowball effect as a situation in which one action or event causes many other similar actions or events. And that is exactly what event tech startup snöball (with a lowercase “s”) is designed to do for word-of-mouth, or influencer, marketing. Snöball helps event organizers harness the power of influencer marketing and put it to use for their events. With snöball, planners can empower all their constituents, or micro-influencers, to raise awareness of an event in a personal — and therefore more meaningful — manner. The brainchild of industry veteran Rachel Stephan,… more
Nov 14, 2018
Data is a top priority for leading corporate marketers today. Properly used, data helps marketers set strategy, secure budgets, show return on investment (ROI) and pivot as needed to become more effective. The Freeman Data Benchmark Study, from Freeman®, in collaboration with Chief Marketer, is the result of a survey of more than 650 enterprise brand marketing executives. The report examines how brands are leveraging data across the entire marketing mix. Survey results show that: 89 percent of marketers use data to make strategic decisions 98 percent of marketers use data to secure… more
Sep 26, 2018
Show organizers using Gleanin, a social referral marketing platform for exhibitions, can now offer their event registrants the ability to use WhatsApp to broadcast their participation and invite their friends and colleagues to attend.  Since the inception of Gleanin Connect, Gleanin’s social referral marketing tool, visitors have been able to broadcast their event attendance through social media channels including Facebook, LinkedIn and Twitter, as well as invite their contacts via email. Immediately available to all Gleanin customers and their registrants, the additional WhatsApp… more
Sep 17, 2018
To buy, or not to buy? That is the question — Which is more cost effective, to buy or rent booth structures for corporate exhibiting, and what about the custom rental option? It is such a dilemma. Chances are, if you’re responsible for managing your company’s exhibits and/or event marketing, you’ve thought about — or will think about — whether to buy or rent booth properties. Buy Your Own Many exhibit managers who have been in the industry for a while started with the tried-and-true 10’ x 10’ or 8’ x 10’ pop-up booth or pull-up banner stands as their go-to properties. While these could… more
Aug 17, 2018
The Center for Exhibition Industry Research (CEIR) has released its second and third fact sheets in its 2018 Attendee ROI Playbook series, a multiple fact sheet series that identifies general attendee practices and insights on differences by specific attendee categories. Released late last month, “Fact Sheet Two: B2B Exhibitions Top-Ranked for Value in Meeting Business Information & Purchasing Decision Needs” explores the range of sources that business professionals who attend B2B exhibitions relied upon to meet their business information and purchasing decision needs in comparison to… more
Jul 23, 2018
The Center for Exhibition Industry Research (CEIR) has released the fourth and final report in its new How to Grow Attendance series for event attendee marketers. By uncovering attendee marketer commitments to improve existing approaches and evolve with fast-changing marketing norms, Report Four: Plans on Where to Improve Approach in Near-term Future offers a look at the most popular marketing approaches and the characteristics that are tied to success in attendee growth. “This is the last report in the series,” explained Nancy Drapeau, CEIR senior research director. “It provides marketers… more