Feb 05, 2020
Digitalization has been a boon for event marketers, providing new ways to automate processes, get work done from anywhere in the world, and gather more data to power better customer experiences. But there is also a negative: while attendees may want to focus on your content, there are so many digital distractions that it can be close to impossible for them to succeed. As a result, the desire for more human-to-human experiences at events is on the rise, according to Agency EA’s new 2020 Experiential Marketing Trends Report.   Anecdotal estimates put the average per-person conference attendee… more
Feb 03, 2020
Mega-events such as CES and SXSW may grab the headlines, but in their shadows are the thousands of events serving specific niches. By definition, a niche event is a highly-specialized event that focuses on a narrow market segment. Their numbers have grown in recent years and the organizations producing them have their own individual reasons, but the overarching reason is our desire for personalized experiences. Nicole Bojic, senior vice president of strategic solutions at engagement solutions agency InVision Communications, says the rise of niche events correlates directly with the rise in… more
Jan 20, 2020
Every successful corporate event is powered by suppliers. Once you’ve found the right agency and/or suppliers to work with you, it’s impossible to underestimate the importance of the partnerships — because that’s truly what these relationships are. Together, you can make your events greater. Siemens Digital Industries Software (DI SW) has worked with InVision Communications since 2014 to ensure consistent, high-impact performance for its portfolio of 20 global events each year. We spoke with Lynn Randall, senior solutions strategist at InVision, about the relationship between the two… more
Nov 08, 2019
At the recent Kohler Food & Wine Festival last month, my husband and I kicked off the opening-night dinner event by taking a bite of something delicious: our own faces. It’s not what you might expect. Thanks to a cool company brought in by the event called Selffee, we had our photos taken, then printed onto iced sugar cookies — that were not only cute and fun to look at, but tasted delicious, too.  The activation at Kohler was sponsored by an automobile company, and as such, the sponsor got to collect our contact information via an iPad in exchange for our photo cookies. We got to see… more
Oct 24, 2019
More than half of exhibiting companies don’t provide training for their exhibit staff, and as many as 86 percent of staffers have never received even one hour of training, according to trade show industry studies conducted by CEIR and Exhibit Surveys Inc., respectively.  To address this disconnect, trade show marketing expert and author Marlys Arnold has launched Exhibit Marketers Academy, an online library of comprehensive trade show training classes. Designed specifically for exhibitors, these courses can be accessed anytime and anywhere from one’s tablet, smartphone or computer. … more
Aug 22, 2019
We live in a world of data. We have the ability today to know more about our customers than ever before — their likes, their needs, their behaviors, their interactions with brands and much more. Thanks to advances in technology platforms, it is possible for event managers to connect the dots with the data they collect. Leveraging data insights can help prove the value of events as well as shape personalized marketing communications and in-person event experiences. Alon Alroy, co-founder and CMO of Bizzabo, an event technology company that empowers event marketers to manage, measure and grow… more
Jul 24, 2019
Members of Generation Z — loosely defined as people born between the years of 1995 and 2010 — are true digital natives, according to McKinsey & Company. From the time they could walk, they’ve been exposed to the Internet; they’ve hardly known a world without social media; and just like the rest of us, they’re dependent on their smartphones. Gen Z can’t relate to conversations about the “good old days” of CD players, TV without DVR and events lacking apps. It’s obvious this generation differs in many ways from the Silent Generation, Baby Boomers, Gen X and even Millennials — and with Gen… more
Zoom in on an eye
Jul 15, 2019
Event marketing technology firm Bizzabo recently won the SIIA CODiE award for best technology company, for the second year in a row. Bizzabo has raised $27M in new funding and more than doubled its revenue in the last year, with clients like Forbes, HubSpot and The Wall Street Journal. And Bizzabo’s Vice President of Marketing, Alon Waks, says it’s all because of account based marketing — an approach that he believes should be integral to event marketing. For more than a decade, inbound marketing — a methodology designed to draw visitors and potential customers in, rather than pushing a… more
Jun 26, 2019
When planning show floor activations at user conferences, some industries lend themselves to immersive experiences that make a big splash while others have a challenge showing their benefits in interactive ways. Industries like finance or technology, where products are less tangible, often struggle to translate their benefits into visual experiences at events. They rely on demonstrations to showcase “how it works” but that technique leaves out “why it’s important”.   SAP, a multinational software corporation that makes enterprise software to manage business operations and customer relations… more
Jun 12, 2019
Event marketers are used to seeing a lot of buzz onsite at their events. Between messaging pushed out by the host organization itself, social media sharing and media coverage, an event is a hive of marketing activity. But what’s often lacking, says Rachel Stephan, chief snöballer at snöball, is the authentic voice that comes from the people who are actually experiencing the event — the attendees, speakers, partners and exhibitors. That’s the idea behind snöball, a digital tool that helps event organizers harness the power of influencer marketing and put it to use at their events: to provide… more