Jan 17, 2022
Hybrid events are relatively new to the industry, and most organizations are still testing its possibilities. Determining what and how to sell sponsorships for hybrid events is also open for discussion.
Looking to kickstart your sponsorship efforts for hybrid events? Here are some tips on how you can find and secure hybrid event sponsorships like a pro.
Understand sponsor requirements
Engage in a conversation with sponsors about their objectives and capabilities for the event. Many sponsors don’t have the human resources or time for elaborate sponsorship activations. While others want to… more
Dec 10, 2021
Your sales reps' expectations from sales kick-offs (SKOs) have changed. They no longer want boring business strategy monologues. They want to network, get energized, and figure out how they’re going to be successful that year. There is also the added challenge of meeting these expectations virtually.
Here are 3 mistakes you could be making at your virtual SKOs that are affecting your sales results.
Mistake #1 - Packing it all into 48 hours
A typical SKO is an annual mega-event where sales reps are crammed into their seats all day and given one presentation after another. This drains their… more
Nov 27, 2021
When planning a virtual event, visualizing and setting up a virtual stage is quite a herculean task. The stage needs to be intuitive to interact with and needs to inspire engagement. You want to see your audience interact with your content, with other attendees, and build meaningful relationships.
You can’t do it alone. You need an all-star team with a range of skills to consider. How should you structure the team? Which are the key responsibilities to hire for? Let’s take a look!
Producer
This is the person who manages the A to Z of your event production. They have a clearly outlined… more
Nov 01, 2021
Change cannot be put on people. The best way to instill change is to do it with them. Create it with them. – Lisa Bodell
Employee engagement was once just a good-to-have goal and used to involve tactics to make the employees "feel an emotional connect" around special occasions and conventional team-building activities.
The COVID-19 pandemic is forcing organizations to throw away playbooks that they had become comfortable with. Employee engagement is now a mission-critical strategy, which can make or break the growth story of the company in both, short and long term.
Before the pandemic… more
Oct 12, 2021
Over the last year, we have seen how virtual events are evolving to become not just a short-term replacement for the traditional in-person events, but a clear impetus that seemingly overnight digitized the events industry. The future, now, will be fueled by our imagination.
Imagine attending a tradeshow with no awkward lingering or strained networking, just personalized journeys, and valuable matchmade meetings. Imagine a sales kickoff that wasn’t motivation and inspiration squeezed into a 3-day jaunt, but an evergreen team connection with more impactful training and inspiration. And imagine… more
Sep 17, 2021
Gavin Escolar, a happy Uber driver, made $252,000 a year, only $36,000 of which came from his daily trips. The "Uberpreneur" made the extra money by using his car as a "showroom" for his jewelry design company.
Much like Gavin, event profs too, try to make the most from organizing an event. Here are 5 ways for event profs to engage with customers and make that extra buck for their brand, virtually.
Ticket sales - Ticket sales are like the mafia of events. Want to learn how to make pretty pennies from them at virtual events? Bifurcate ticketing based on:
Early bird discounts
VIP tickets… more
Aug 15, 2021
Gamification is like events on steroids. It gives attendees a sense of achievement, triggers strong emotions of happiness and excitement, and gives your event the much-needed engagement muscle.
Want your virtual events and conferences to feel more like fun and less like work? Here are 5 gamification examples to ease your attendees into an immersive experience.
Have an engagement leaderboard: Leaderboards at virtual events are a reflection of attendee engagement with the platform, event, and other attendees. Introducing such a leaderboard to your virtual event is a great way of promoting… more
Jul 28, 2021
Do you want to leave your event audience stunned just like the last marketing campaign of a brand you fell in love with? Convincing potential attendees to attend your event is a difficult task.
Get these five marketing strategies in place for your next event, and see a flurry of global audiences come your way.
Invite attendees to pre-login and network with peers: Replicate the X factor of a meet-and-greet for your virtual attendees. Invite them to a virtual soiree where they can pre-login onto the virtual event platform to interact with people of similar interests. This marketing tactic… more
Jul 18, 2021
Event sponsorships are a popular marketing channel for most large organizations. 85% of marketers say their companies prioritize sponsoring events. For event organizers, understanding what ROI sponsors look for is of utmost importance to build trust and have sponsors return for future events. Most companies sponsor events:
To build brand awareness among the target audience.
To introduce their brand and business to new customers.
To increase sales of their product or service.
As an event organizer, you want to ensure your event delivers the ROI sponsors expect. So if you want to wow them at… more
Jun 28, 2021
There was a time when the most clearly attributable data to track ROI from an event was the revenue from ticket sales and sponsorships. With the advent of virtual events hosted with the help of cutting edge virtual event platforms[1] [2] , measuring the levels of engagement and impact has become easier than ever. But deriving insights from the data still remains a tough challenge. Here are 5 strategic ways to get actionable reporting from your next virtual event:
Focus on insights: Understanding of data and analytics needs time. If you haven’t already, help your team upskill by enabling… more
Partner Voices
Just when it seems like Las Vegas can’t get any bigger, brighter or more exciting for groups, MGM Resorts raises the bar again. The company continues to invest and innovate across its portfolio of Las Vegas resorts, with new attractions and upgraded experiences for attendees of all interests.
Remodeled Guest Rooms
MGM Grand is the largest single hotel in the world with over 5,000 guest rooms and an 850,000-square-foot conference center. It is home to the newly remodeled MGM Grand Studio Tower—700 reimagined guest rooms with a fun mid-century vibe. Nearby, the iconic New York-New York Las more