For the past three years, most organizations have relied on videoconferencing because there was no alternative. However, as we move through 2023 and beyond, many non-essential employees prefer to stay within the confines of their homes during the workday, leading to fewer personal interactions with other employees and clients.

This begs the question: Should monthly, quarterly or yearly face-to-face gatherings return? Let’s examine the pros and cons, and then you decide.

As awareness of climate change increases, the public and private sectors face growing pressure to take action. This need for change is being driven not only by consumers, but also legislative and governing bodies.

Like every other industry, event professionals are both cautiously and optimistically watching as artificial intelligence and the ever-growing ecosystem of tools it empowers begins to shape and transform event planning. AI offers some obvious advantages and benefits for event planners, who are often inundated with data, extensive logistical and scheduling issues, communications needs, and many other processes which could stand to be streamlined by tech.

I'm looking forward to attending the Corporate Event Marketing Association (CEMA) Summit, which will be held Aug. 6-8 at the Hyatt Regency Salt Lake City. Powered by PCMA, CEMA advances strategic event marketing and marketing communications for senior-level event marketers and industry professionals. 

The live events industry is roaring back to life, but this trend is more than just the post-pandemic surge in attendance. Customers don’t want the typical small business conference or corporate event. They are increasingly demanding an experience. 

Attendees are craving uniqueness, such as concierge service, VIP booths, gourmet food, virtual check-ins, mobile apps and much more. But how do you make your conference or corporate event stand out from the noise?

Artificial intelligence (AI) has undoubtedly been a hot topic of many event and conference agendas lately, but are we missing a trick? 

There is no doubt that there have been significant advancements in AI technology and how it can support event businesses with marketing content, matchmaking and transcriptions, for example. However, one area is being overlooked: data and insight. 

Although the COVID-19 pandemic caused a decline in the amount of in-person events, this was only temporary — the events space has returned to thriving the way it was before. However, in this post-COVID landscape, event organizers struggle to find ways to connect with their attendees. Luckily, there are some principles that brands can follow to ensure their events resonate with their attendees.

What to Think About When Planning Your Event

Artificial intelligence (AI) is here to stay, and tools such as ChatGPT by OpenAI are transforming the way the world conducts business, including the events industry. In the second part of our blog series, "9 Ideas for Using ChatGPT in Event Marketing," we detail the remaining five innovative ways event professionals can employ the revolutionary tool.

By now, you’ve likely seen ChatGPT all over your social feed. This cutting-edge AI language model is revolutionizing the events industry, streamlining processes and making life easier for event professionals. You may be wondering how you can use this in marketing your events.