Launch events for new products and services mark an exciting time for any organization, especially considering all of the planning and preparation that goes into ultimately making the launch a successful one. When crafting a launch plan and creating an event that aims to bring in a highly engaged audience, organizations should keep their goals and their corporate personality in mind.
Generation Z, commonly defined as those born between 1996 and 2012, is the most diverse generation in history, having grown up with technology embedded into their everyday lives and being more socially and environmentally conscious than previous generations.
If you’ve worked in the meeting and events industry, you know that the only thing that is constant is change. And the past three years have been no exception. With meetings and events back in full swing, we are seeing some lingering impacts from COVID days that seem to be sticking around for the long haul. Perhaps the most notable: The shortening of the planning and booking window.
Building a brand requires a comprehensive look at your organization’s past, present and future. A significant amount of time, resources and discipline are necessary in order to implement a branding strategy that exemplifies the spirit of your mission and communicates that to your employees, your clients and the world beyond the show floor.
Experiential events can be powerful tools for engaging customers with your brand and building loyalty. But what is it about experiential events that make them so compelling? It’s no secret that emotions play a big role in how we think, feel and act when attending an event.
You’ve mapped out your annual sales conference for months. Now, it’s finally here — and it’s heading quickly toward being a disaster. Is there anything you can do so it doesn’t ruin the attendees’ experiences, your company’s reputation and next year’s turnout?
As the events industry continues to experience a significant bounce back after the COVID-19 pandemic, it’s no surprise that not everything is coming back easily. For some companies, it’s navigating the rapid surge back to in-person events after spending significant time and resources on developing virtual or hybrid infrastructure.
I try to go to Burning Man when I can and that may shock a lot of my peers and network. At first blush you might think it's all about drugs and nudity but this is NOT what Burning Man is about.
In the ever-evolving landscape of business events, where people-to-people interactions continue to rise, the significance of networking events cannot be overstated.
These gatherings, whether in-person or online, offer a unique platform for professionals to exchange ideas, collaborate and form connections that have the potential to shape the trajectory of their careers and businesses.
Did you know that “event planning” has been ranked among the top 10 most stressful jobs since 2012 with Forbes putting us at the high spot of number 5? With the hustle and bustle of the fall event season upon us, it’s important to remind my fellow event marketing folks to prioritize our physical and emotional health.
