Blogs
Sep 25, 2018
The season is upon us. Yes, fall is approaching, but I’m talking IMEX season. Your mailbox is likely full of invitations to an array of IMEX events. From simple breakfast meetings to VIP dinners there are more networking events available than hours in the day. Even if you attend every event to which you’re invited you’re likely missing some quality opportunities to meet and experience people while at the show.
Since we’ll all be taking the ¼ mile trek (maybe more) to the show floor each day why not use that as an opportunity to meet someone new? Even amidst the mass of humanity that is Las… more
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Sep 21, 2018
With so much color, noise and evolution in the event tech landscape, it is sometimes a challenge to answer the question of “how can I get my stake holders to buy the ticket and take the ride.” Yes, it is true that “If you build it, some people will come,” however early adopters and innovators do not represent the bell curve that is often required for event technology to be truly impactful. As such, here are six simple steps to consider when you are looking to encourage technology adoption at your event.
1. Align Event Tech with the Objectives of Attendees and Stake Holders
The success of… more
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Sep 10, 2018
This post was co-written by Jessica Everett and Jorge Aguilar, a partner at Prophet Consulting.
Staying up-to-date with the latest technology is vital, and as a result, developer conferences abound. Microsoft Ignite, Apple WWDC, Facebook F8, and Google I/O have become a standard way for developers to learn about emerging trends, hone their skills, expand their knowledge, network with other professionals, and learn about the newest products coming down the pipeline.
While each of these events is slightly different, they all share common ground in the form of the huge investments behind… more
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Sep 05, 2018
In a perfect world, an event will never be oversold. Unfortunately, we don’t live in a perfect world. Eventually, one of your hosted events might end up with more attendees than your venue can support. Here are some tips on ways to handle the situation.
I recently attended a conference where the event team was woefully unprepared for the number of people who showed up. As a result, the building was far over capacity - the fire marshall informed everyone that they couldn’t allow anyone else in. I was among those turned away, even though I’d registered months in advance.
As you might expect… more
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Aug 29, 2018
"My event app smells like freshly baked chocolate chip cookies!"
Well, not exactly...but wouldn't it be cool if it did?
Today's attendee wants events to be experiences. They're looking to see, try, taste and learn. They want to be part of what you're creating or building. You design your events to provide immersive experiences for your attendees, so why shouldn't your app help with that process?
Here are a few ideas and ways to create that immersion:
Messaging and Promotion
Consider have your app open with a welcome video or message from your chief sales officer. “It’s definitely great… more
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Aug 21, 2018
Meeting design is a hot topic, and with good reason. An engaging event environment immerses attendees in an atmosphere that brings your marketing message to life. A cohesive marketing and communications strategy should include the entire event experience, from pre-show promotions and onsite through the post-show follow up. Defined event goals are the foundation for the messaging and knowing what attendees need to hear to improve their behavior is the bedrock for content.
If you’re not sure what a professional meeting designer does, this excerpt from my conversation with Julian Lwin, a… more
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Aug 15, 2018
I am often asked what giveaways are the most popular at trade shows. Event managers feel they should offer something but they are at a loss of what will draw people in so they can talk to them. However, they find that while giveaways were a good draw in the past, many of today’s show attendees are not interested in them. I have had multiple show-goers decline my offer of a giveaway because they don’t need it and this response has become much more frequent over the past three years.
This is in line with the demographic changes we are seeing in our population. Millennials have become most of… more
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Aug 09, 2018
Digital technology has changed the way in which business operates. At one time companies just had to focus on radio and print advertisements to gain popularity. The advent of television complicated this, let alone the rise of the internet. Suddenly advertisements are everywhere and come in a wide range of forms. Some businesses even only operate online! This means that companies and brands have had to become savier and more strategic in reaching their consumers if they want to succeed. It has become necessary for companies to become more creative in reaching the public because consumers… more
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Aug 02, 2018
A sustainable event is one in which attendees remain connected to the organizer, sponsors and fellow conference-goers from the opening reception to closing remarks. General session seats are filled early, and facilitated networking events are as well attended as impromptu groups forming in hotel lobby bars.
You might not think the definition of perishable can possibly describe a corporate event but think of it in these terms: something perishable is likely to rot or decay because the core of the event lacks sustenance and nourishment to keep the energy alive.
Sustainability starts with one… more
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Jul 24, 2018
In a world of networking events and big conferences, thinking of unique ways to make a lasting impression can be tough. Luckily, almost anything is possible when it comes to large-format printing and branding materials. Below are six out-of-the-box ways to use your conference signage to make a big splash with attendees.
1. Wall Art in the Main Conference Room Area
As the most prominent area(s) of your event, drive home the branding with a large-format solution. A great way to do this is by covering all of the walls all walls with removable vinyl signage. This will not only grab attention… more
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Partner Voices
Just when it seems like Las Vegas can’t get any bigger, brighter or more exciting for groups, MGM Resorts raises the bar again. The company continues to invest and innovate across its portfolio of Las Vegas resorts, with new attractions and upgraded experiences for attendees of all interests.
Remodeled Guest Rooms
MGM Grand is the largest single hotel in the world with over 5,000 guest rooms and an 850,000-square-foot conference center. It is home to the newly remodeled MGM Grand Studio Tower—700 reimagined guest rooms with a fun mid-century vibe. Nearby, the iconic New York-New York Las more