Blogs
Mar 19, 2018
Bringing new tech to your event is easy; you just go to the event tech store, pick out what you want, take it home, unwrap it and press the big green "on" button.
If only.
Clearly there's more to it, and there are more opportunities for things to go awry, mistakes to be made, and issues to occur.
We've put our heads together and came up with eight "dos" and "don'ts" for implementing event technology at your events. If you're ever had a problem with tech at your events, there's a good chance you made one of the mistakes we're going to address below.
But, no worries! With tips you'll have… more
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Mar 14, 2018
Over the last few years, technology has become an integral part of the events industry. Anyone working in this dynamic area knows how painful it would be to juggle all the aspects of event management without the help of technology tools.
The demands placed in front of today’s organizers? To execute the logistics of the event perfectly, while at the same time providing engaging experiences that are tailor-made for attendees, satisfying different needs they may have before, during, and after the event.
It goes without saying that the most effective way for relieving some of this pressure is… more
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Mar 07, 2018
Whether it’s making a list and checking it twice or end-of-year recaps and wrap-ups, winter is the season of lists. At Derse, much like when it comes to events, we’re all about preparation. So, we’ve scoured the internet for opinions and predictions on event marketing trends for the coming year.
These predictions from Chief Marketer, Entrepreneur, Forbes and more, combined with our knowledge from the past year and our expertise in aiding companies with events, exhibits and experiences led to our own list.
Here are the trends to look out for in event marketing over the next year
Quality… more
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Mar 02, 2018
Quite often event organizers struggle with tight budgets and see getting an event app as a luxury they cannot afford. “This year we can’t make it, our budget has been approved and closed” or “We don’t have the budget for it this year” or “Maybe next year.”
Any of those sound familiar? If you’re an event organizer, you probably have said those things more than once in your life and indeed those are perfectly understandable statements. However, in this post, we’ll try to present this issue from a bit of a different perspective.
Getting an event app doesn’t have to be a cost at all. It can and… more
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Feb 26, 2018
My first post covered the steps event marketers should take towards GDPR compliance leading up to the event – now it’s time to talk about what happens onsite and beyond.
The Big Day
Event Tech
RFIDs are so cool. Live Tweet walls are so cool. The future is so cool, generally. But a lot of people have seen Black Mirror and have some serious concerns around the misuse of technology.
The level of innovative systems now available for attendees to play with is staggering, especially when it comes to tech conferences and events. However, while many people find this intriguing and engaging (this… more
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Feb 20, 2018
All event strategists know that content is king, so when we bring in outside speakers we need to do our homework and recommend wisely. As is the case with all things event strategists do, their actions yield the highest quality results that align with the event’s goal. In this instance, that means reaching out to an accredited speakers bureau and leveraging their expertise.
For those who are not as calibrated in their process, an internet search for ‘motivational’ or ‘professional’ speakers may start the process. Perhaps a visit to YouTube for clips of speakers is the preferred route, with… more
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Feb 19, 2018
Acronyms, folks, am I right?
(IDK, but I’m SMDH about GDPR. AFAIK, u r 2.)
Between these (and other) daft initialisms, scaremongering click-bait, and alarmist legalese the GDPR hype is becoming an ever-louder buzzing noise in the back of marketers’ minds.
The reason GDPR has been set up – to protect us and everyone else – isn’t the first thing that we’ve learned to think of when it comes to the subject. We’re too distracted by the prospect of being fined €10 million.
As an attempt to cut through the noise, I’m going to run through the lifecycle of the event with practical steps event… more
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Feb 12, 2018
Whether you’re a fan or not, it’s hard to miss the hype around the biggest football championship of the year. And this year’s coverage has been particularly interesting with a spotlight on first-time host, Minneapolis. Unlike previous metropolises like Houston and San Francisco, Minneapolis/St. Paul had some hurdles, including fewer traditional event space options and frosty conditions. But the Twin Cities capitalized on its “Bold North” strengths to become the ultimate Super Bowl hub with a wide lineup of memorable experiences in and outside the big game. The bonus for a smaller market like… more
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Feb 05, 2018
With technological advances, it's becoming easier and easier for people to ignore traditional marketing messages. They can fast-forward commercials thanks to the personal video recorder (PVR) or avoid them altogether with apps like Netflix. They can mute digital advertisements from brands within apps and on various social media platforms, and they can filter their email inboxes to reduce content that includes sales copy. So how can companies reach potential customers without the message literally getting lost in the mail?
Experiential marketing brings brands to life, allowing consumers to… more
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Jan 30, 2018
People’s palates continue to become increasingly sophisticated and discerning. There are more of us snapping photos of food, enjoying pop-up restaurants and cooking gourmet meals at home (with or without the benefit of the ingredients delivered direct to their door) than ever before. The term ‘foodie,’ which was once reserved for food snobs and the elite, is now a self-proclaimed adjective many of us wear proudly. If you’re new to the world of event food, read on for some helpful strategic tips for planning your next tasting.
Food Tasting – An Essential Part of Preplanning
The change in our… more
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Partner Voices
Just when it seems like Las Vegas can’t get any bigger, brighter or more exciting for groups, MGM Resorts raises the bar again. The company continues to invest and innovate across its portfolio of Las Vegas resorts, with new attractions and upgraded experiences for attendees of all interests.
Remodeled Guest Rooms
MGM Grand is the largest single hotel in the world with over 5,000 guest rooms and an 850,000-square-foot conference center. It is home to the newly remodeled MGM Grand Studio Tower—700 reimagined guest rooms with a fun mid-century vibe. Nearby, the iconic New York-New York Las more