Blogs
Sep 15, 2017
From Facebook Live to Periscope to YouTube, live streaming is more popular than ever. In fact, some marketing analysts have dubbed live streaming “the future of social media.” You can live stream everything from a backyard softball game to a congressional hearing.
The big money is in live streaming professional sports games, fashion shows and music festivals. Big-name brands are investing significant sums in sponsoring live streams. T-Mobile sponsored the YouTube stream of the Coachella music festival. 7Up is rumoured to have spent upwards of $30 million to sponsor festivals and DJs in 2014… more
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Sep 15, 2017
Most of us have heard a variation of this question at some point in our lives: if everyone else jumped off a cliff, would you do the same?
The point of this rhetorical question was meant to drive home the concept of exploring your own path rather than following in the footsteps of others. It was great advice but as marketers, many of us find ourselves following the industry pack and landing on the hard ground of unoriginality.
Best practices exist for a reason. They lay the foundation and give marketers a solid starting point. But we live in an increasingly competitive age where consumers… more
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Sep 15, 2017
During a recent Thinking Thursday event, we gathered industry experts to discuss ideas for solving the elusive audience attraction mystery, which often feels like harnessing a unicorn. The concept sounds sparkly and amazing, but the process of corralling attendees – not just any attendees, but the RIGHT ones – and keep them coming back can feel unrealistic.
While it’s tempting to dust off tried-and-true marketing tactics during planning, especially with limited time, staff and budgets, you’ll reap better results with fresh approaches that go digital.
Between our experts’ astute advice and… more
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Sep 15, 2017
Managing events requires planning and foresight to ensure the fruit of our efforts is a fantastic brand experience that exceeds expectations and delights audiences. The same can be said for sustainability. Making better event planning choices, even small ones, can make a difference. By planning ahead and thinking long-term about our actions, we’re in a better position to create not only a better event, but also a greener future for our industry and the world.
We’d all like to be lean and green but sometimes the process can feel a bit lofty. The good news is it’s easier than you think. Let’s… more
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Partner Voices
Less than six months ago, Lisa Messina joined the Las Vegas Convention and Visitors Authority (LVCVA) as the first-ever chief sales officer after leading the sales team at Caesars Entertainment. A 12-year Las Vegas resident, Messina is a graduate of Cornell University’s School of Hotel Administration and serves on MPI International’s board of directors.
Corporate Event News had a chance to catch up with this dynamic leader and talk to her about her vision for the new role, current shifts in the trade show industry, creating more diversity and equity within the organization, and advice to more