Blogs
Oct 15, 2019
The event industry is at the front line of a massive evolution in data handling and privacy. Meanwhile, the modern consumer demands (quite rightly) better data security, privacy and accountability from the brands they use. According to a CMO Council survey of global marketing leaders, 57% ranked this as a top critical demand by customers:
At the same time, our modern consumer expects a highly personal and relevant experience from their favorite brands; 46% of the respondents to the CMO survey noted this as a top priority.
These demands pose a massive challenge to brands; according to the… more
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Oct 08, 2019
As an event professional, you know that your job is about managing people as much as it is about logistics. You also know that having the right people in your address book can often make or break an event. Here’s how you can be better at networking and connecting.
Event management is about people as well as logistics. As a corporate event professional, success in your career is as much about who you know as what you can do.
Having a connection with the perfect vendor. Knowing the owner of a popular venue. Having a personal connection with a well-known keynote speaker. These are the things… more
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Oct 01, 2019
Though live events are among the oldest forms of marketing, the industry continues to evolve and change at a dizzying pace.
Generational differences are driving changing expectations. Technology vendors are striving to stay ahead of the curve. Event planners are challenged to produce consistent results while pushing the envelope with unique venues and new experiences.
The new 2020 Future Trends in Meetings & Events Report from CWT Meetings & Events quantifies and adds context to many of these developments.
CWT's eighth annual meetings and events trends report runs to 81 pages (!)… more
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Sep 24, 2019
In January, I decided to reach out my helping hand and make all of 2019’s columns about YOU. From lifelong learning and goal setting to finding support teams and being accountable, we’ve covered a lot of ground. With the year 75 percent completed, how are you feeling in the present moment? Are you marveling at how much time has passed and falling into despair at how little has been accomplished — or are you reveling in all you have accomplished and super-charged at what you can achieve in the final few months of the year?
For those who are crushing it, please share your success stories so… more
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Sep 17, 2019
With all the logistics you have to manage for your company’s trade show program, you might feel justified in skipping trade show promotional activities. But that would be like planning a party, and not sending out all the invitations.
Sure, the show organizer will get people to the showfloor. But it’s up to you to get them to your booth space. Here are seven reasons why trade show promotional activities are so worth your effort:
1. They attract more booth traffic
As attendees wander down the aisles, their eyes are bombarded by structures, images and words from all sides. What wins in that… more
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Sep 11, 2019
Managing an event can feel like a cat rodeo, with huge groups of people headed every which way and different things on their minds. It’s easy to become frustrated when attendees do not do what we want them to do. Event planners predict behaviors based on activity history, then use those projections for forecasting and budgeting. When the target audience does not “behave” as projected, it can impact the success of the event.
Don’t sit by and watch. Here are nine actions you can take to achieve desired attendee behaviors.
9. Master Segmentation to Help Your Audience Hear You
Audience… more
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Sep 04, 2019
Incentive Trips. These two words provoke vastly different feelings from different people. Traditionally, incentive trips were exclusively for sales people and executives. They would go to an exotic locale, get a little bit of sun and celebrate their big wins. Incentive trips were a reward for being top sellers and leading the company. Simple enough.
But for the rest of the company — everyone not in sales or on the executive team — incentive trips can draw mixed feelings. Sure, sales people bring in revenue which effectively pays the bills and keeps the lights on, but sales wouldn’t be… more
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Aug 27, 2019
Event marketing is often the largest single line item in corporate event budgets because of its effectiveness at achieving key marketing objectives and building trust.
That is the bottom-line conclusion from four separate studies highlighted in the Top 20 B2B Marketing Charts report from Marketing Charts.
B2B marketing professionals will find a wealth of insights in this report, from what types of content buyers view as most credible to the updated B2B buying process timeline to buyers' preferred information sources for problem solving.
But event-related findings stand out in this set of… more
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Aug 20, 2019
The faint nip of fall hasn’t yet reached the east coast, but signs of it are everywhere. My local HomeGoods is showcasing Halloween decorations and an avalanche of back to school sale advertising has blanketed all forms of media. While you may be long past the butterfly-inducing feeling the first day of school brings, you’re never beyond pushing yourself to level up your knowledge, tackle a challenge, and graduate to a new area of higher learning over a lifetime. The question is, are you doing it?
With e-books, audio books, online universities, podcasts, webinars, virtual mastermind groups … more
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Aug 13, 2019
Have you ever taken a personality test? Whether for fun or to better understand who you are and how you experience the world, knowing more about your personality provides an operational framework, even if it’s understanding of which Disney Princess you are (FYI - I’m Pocahontas).
Whether for understanding yourself or understanding others in a work environment, in a family environment, or a social media environment, traditional personality evaluations reveal a plethora of ways to communicate your values, your outward communication strategies and how you best receive external communications.… more
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Partner Voices
Just when it seems like Las Vegas can’t get any bigger, brighter or more exciting for groups, MGM Resorts raises the bar again. The company continues to invest and innovate across its portfolio of Las Vegas resorts, with new attractions and upgraded experiences for attendees of all interests.
Remodeled Guest Rooms
MGM Grand is the largest single hotel in the world with over 5,000 guest rooms and an 850,000-square-foot conference center. It is home to the newly remodeled MGM Grand Studio Tower—700 reimagined guest rooms with a fun mid-century vibe. Nearby, the iconic New York-New York Las more