News
Aug 19, 2021
To help promote racial equity and overcome underrepresentation in its local travel and tourism industry, Experience Columbus and the Greater Columbus Sports Commission are partnering with Tourism Diversity Matters, a tourism and events industry resource for diversity expertise, to launch the Diversity Apprenticeship Program (DAP).
Designed to help close the significant racial equity gap in the Central Ohio hospitality community, the new apprenticeship program will provide hands-on experience and job opportunities to local students, recent graduates and professionals who identify as BIPOC (… more
Aug 17, 2021
Global cloud-based, technology-enabled services leader Intrado has acquired Hubb, a leading provider of hybrid event management technology. Finalized Aug. 13, the acquisition opens the door for Intrado Digital Media to expand its leadership position as the world’s largest technology platform built for the omnichannel event marketplace.
According to Intrado officials, the combined capabilities of Intrado Digital Media and Hubb will offer event planners a single source for unified on-site and online events, providing data and analytics across the entire event portfolio that offers valuable… more
Aug 16, 2021
As the meetings, conventions and exhibitions industry dusts itself off and emerges from the pandemic, the need to continue envisioning innovative ways of doing business has never been greater. To help event organizers rethink their offerings and operations, the Singapore Tourism Board (STB), Professional Convention Management Association (PCMA) and UFI, the Global Association of the Exhibition Industry, teamed up to launch a white paper titled “Reimagining Business Events—Through COVID-19 and Beyond.”
“The pandemic has emphasized the need to innovate and be nimble in the business events… more
Aug 15, 2021
Gamification is like events on steroids. It gives attendees a sense of achievement, triggers strong emotions of happiness and excitement, and gives your event the much-needed engagement muscle.
Want your virtual events and conferences to feel more like fun and less like work? Here are 5 gamification examples to ease your attendees into an immersive experience.
Have an engagement leaderboard: Leaderboards at virtual events are a reflection of attendee engagement with the platform, event, and other attendees. Introducing such a leaderboard to your virtual event is a great way of promoting… more
Aug 13, 2021
The global hospitality industry continues readying itself for better times ahead with an array of new builds, remodels and expansion projects aimed to lure meeting and event groups through their doors. Take a look:
New Properties
The Industrial Hotel
Marriott’s Autograph Collection recently opened its second Pittsburgh property, The Industrial Hotel. Housed within the historic James Arrott building in the city’s Central Business District, the new 18-story hotel features 124 rooms, including 28 suites, a second-floor lobby lounge serving Pittsburgh-style craft cocktails, meeting… more
Aug 12, 2021
Virtual and hybrid events continue to transform the industry at warp speed, with companies reshaping the way attendees interact and share information and the way event organizers plan truly engaging events. Check out some of the latest developments that are moving event tech forward.
JUNO
Creating lasting community ecosystems is at the core of digital experience platform JUNO. The company has just come full circle with the release of “From Here to 365,” a new guide to assist organizations with digitally transforming their events and driving year-round audience engagement.
"From Here to 365… more
Aug 11, 2021
New Destinations International Futures Study Provides Recovery Roadmap for Destination Organizations
Destinations International, the world’s largest and only association dedicated to destination organizations, CVBs and tourism boards, has released its 2021 DestinationNEXT Futures Study, an updated study of key trends and strategies that will help thousands of destination organizations around the world stay thriving and relevant.
Built on the learnings from the 2014, 2017 and 2019 Futures Studies, the 2021 Futures Study identifies travel and tourism trends while taking a deep dive into the major opportunities for destination marketing and management leaders, thus providing a critical roadmap… more
Aug 10, 2021
The future is hybrid! You must have heard this statement repeatedly over the last few months, and rightly so. We are now moving into a world where people are warming up and getting excited to go back to the physical events, though there are still those who aren’t ready to attend a physical event (whether for safety or resource/expense) but have embraced virtual events. Hence, welcome to the world of hybrid. Now, how do you generate the maximum ROI in this blend of virtual and offline events?
The Right Strategy
What is your primary objective here? Sales opportunities, lead generation or… more
Aug 09, 2021
What used to be a regular sight gathers some attention during an interview with Encore President and CEO Ben Erwin. Namely, an employee is seen in the background walking down the hall. Slowly but surely, Erwin is calling in the troops for some limited office work. It may never be five days in the office again, but the blending of physical meetings with Zoom calls has begun. Hey — that sounds a lot like the events industry.
There is no company touching as many meetings, events and trade shows as Encore.
Having announced major partnerships with both Cvent and Intrado Digital Media, Encore… more
Aug 06, 2021
In an effort to expand its catering presence in South Florida, Coconut Grove-based Bill Hansen Catering & Event Production acquired Eten Catering, a full-service catering and event company based in Fort Lauderdale. The merger not only brings two South Florida food and events brands together under one umbrella but also adds a new level of service to Hansen’s 41-year platform as an events vendor in the region.
The acquisition will expand the Hansen brand’s presence to an even larger market, specifically on large-scale yachts in South Florida, thus allowing the company’s services to span… more
Partner Voices
Just when it seems like Las Vegas can’t get any bigger, brighter or more exciting for groups, MGM Resorts raises the bar again. The company continues to invest and innovate across its portfolio of Las Vegas resorts, with new attractions and upgraded experiences for attendees of all interests.
Remodeled Guest Rooms
MGM Grand is the largest single hotel in the world with over 5,000 guest rooms and an 850,000-square-foot conference center. It is home to the newly remodeled MGM Grand Studio Tower—700 reimagined guest rooms with a fun mid-century vibe. Nearby, the iconic New York-New York Las more