News

Sep 03, 2017
Most companies often hire an advertising agency to execute their external messaging, but what about internal messaging? Encore Live, an event services company, has created the role of culture agency to help organizations deliver their internal messaging more effectively. The term “culture agency” was coined by Davis Ridley, Encore Live’s PR and marketing manager, to help prospective clients better understand the services that the agency delivers. A culture agency can be defined as a group of creative individuals dedicated to understanding a company’s unique culture and helping to execute… more
Sep 03, 2017
Out with the old and in with the new. Nowhere has that expression been more accurate than in Las Vegas, where hotel and meeting space makeovers practically are routine. Case in point, the Monte Carlo Resort and Casino, currently undergoing a $450 million revamp and rebrand project that will transform the 21-year-old property into a luxury resort by the end of 2018. Last spring, MGM Resorts International and New York-based Sydell Group announced their partnership to reimagine and transform the Monte Carlo into two distinct new hotel experiences: Park MGM and a Las Vegas version of Sydell’s… more
Sep 03, 2017
Business Events Canada (BEC) recently launched a new website designed to attract international meetings, conventions and incentive events to Canada and its myriad event and tourism destinations. Supported by BEC’s content team, the digital hub is geared toward U.S., U.K. and international meeting and event planners and decision-makers. According to BEC officials, more than 8,000 international conferences are held across Canada each year. “International meetings and events are important drivers of the Canadian economy,” said Chantal Sturk-Nadeau, executive director of Business Events Canada… more
Sep 03, 2017
The Corporate Event Marketing Association (CEMA) provides a community for senior-level strategic event marketers and industry professionals to share their knowledge and best-practices. Launched in 1990 as an association for corporate exhibit managers in high-tech, its acronym encompassed several meanings throughout the early years. The “C” initially stood for “computer” and the “M” quickly morphed to “marketer” to indicate its focus on strategic event marketing and planning – the whole event experience, not just logistics. Now in its 27th year, CEMA still has a strong representation from… more
Sep 03, 2017
Event producers and planners have been reducing giveaway volume for years. Before the term “corporate social responsibility” was coined, there already was a push for “green” meetings, aka, those that were less wasteful and kinder to the environment. But make no mistake, coupled with the desire for more sustainable events is the ever-present desire to cut the costs of producing them. Corporate social responsibility (CSR) is becoming a common practice, and as the median employee age lowers, this only is likely to increase. The 2016 annual U.S. Trust Insights on Wealth and Worth Survey found… more
Sep 03, 2017
The responsibilities of corporate event professionals cover the boards, from strategy and planning to content and marketing to flawless execution of logistics. Event-related roles all include at least a subset of these categories, but much like events themselves, no two are identical. At Corporate Event News, our objective is to showcase the diverse people, programs, challenges and rewards of corporate events, so what better way to accomplish that than by talking to industry experts? The following interview is the first in a series of corporate event professional profiles to help familiarize… more
Sep 03, 2017
Predictive Marketing involves using sophisticated algorithms and cloud-based computing to make smarter marketing decisions and deliver personalized content to users based on their browsing history, goal-based actions, and demographic data. According to eMarketer’s ‘Predictive Marketing Roundup’, nearly 70% of US marketers said predictive was the primary technology they planned to use in 2017. In addition, roughly half of marketing and media executives surveyed in North America said they believe predictive analytics and modeling to be one of the most helpful technologies for getting more… more