News
Mar 09, 2021
A financial incentive program created by the Utah Office of Tourism paid off with the booking of 30 events to be held in Salt Lake City in 2021. Visit Salt Lake projects that the events will fill 28,000 room nights, a remarkable feat as the country battles through the pandemic.
The bookings include myriad meetings and events among all sectors of the industry. While quite a few are sports competitions, including returning clients like USA Fencing and USA Weightlifting, there are also large expos, association meetings and medical/pharmaceutical gatherings on the books.
“I was surprised we had… more
Mar 08, 2021
While a faculty member at East Carolina University, Dr. Alleah Crawford taught courses in event management. She joined the Association for Women in Events as a board member to build connections for her students.
The association may no longer exist, and Crawford is now professor and associate dean for academic affairs in the College of Human Sciences at Auburn University in Alabama, but the work done by both remains of utmost importance to an industry trying to match its talk about diversity and inclusion with action.
Specifically, there remains a need to elevate women to leadership… more
Mar 04, 2021
Good luck trying to have a conversation about events in 2021 without using the word “hybrid.” The consensus is that a vast majority of conferences, conventions and trade shows will incorporate a virtual element when returning face-to-face, most convening in-person for the first time since 2019. Dig beyond that general thought process, though, and the specifics are a bit hazy. “There’s a reason you’re hearing about those generalities,” said Alon Alroy, co-founder, CMO and CCO of Bizzabo. “No one has cracked it yet.”
Truth be told, that code for hybrid success might be different for each event… more
Mar 03, 2021
Since the pandemic brought the live events industry to a screeching halt one year ago, convention center staff across the country have been working overtime to find creative ways to keep their spaces occupied and employees working. Some have repurposed their expo halls into overflow COVID hospitals or mega vaccination sites, while others have been able to host smaller, socially distanced events, depending on the health and safety criteria in their state. Then there are those venues that have been in the fortunate position of being able to attract alternative kinds of business to keep their… more
Mar 02, 2021
International travelers are used to presenting passports to enter foreign countries. Event attendees may very well have a similar requirement going forward — one tracking health status.
Sharemy.health is quickly establishing itself as the go-to platform for major organizations to ensure safety while bringing back face-to-face events. With clients including the U.S. Olympic Committee, Major League Baseball, universities and live events, the cloud-based software’s offerings include a digital passport providing proof of vaccinations.
The offering comes as the Centers for Disease Control and… more
Mar 01, 2021
As the heart of South Padre Island’s meeting and event business, the South Padre Island Convention Center is accustomed to hosting an array of year-round corporate and consumer events. These range from fishing tournaments to quilt shows to college basketball tournaments.
Tourists and event groups alike are drawn to the island for obvious reasons. Situated on the coastal tip of Texas, along the southern coast of the Gulf of Mexico, the barrier island destination boasts 34 miles of white sand beaches, clear emerald waters and 300 days of sunshine per year.
But during the recent polar vortex… more
Feb 24, 2021
It goes without saying that the past 12 months have been an incredibly challenging and stressful time for event professionals. To lend a hand to fellow #eventprofs who may be suffering from job losses and mental health challenges, mark your calendars for the first-ever Event Relief 2021, a 24-hour global “vodcast” marathon created to raise funds for event industry professionals experiencing personal and financial hardships due to the COVID-19 pandemic.
Set for Wednesday, March 3, the event is organized and hosted by events and exhibitions professional, Dan Assor, creator and host of The Dan… more
Feb 23, 2021
Marriott International on Tuesday began the painstaking effort of moving on from the death of company legend Arne Sorenson, naming Anthony “Tony” Capuano and Stephanie Linnartz. Both internal promotions are effective immediately.
Capuano was previously group president of Global Development, Design and Operations Services. During Capuano’s time in that role, Marriott grew from more than 3,200 properties in early 2009 to more 7,600 properties by 2020’s end.
He joined Marriott in 1995, and in 1997 began leasing development efforts in the Western U.S. and Canada. In 2005, Capuano became senior… more
Feb 23, 2021
The motion picture was created in 1892, and arguably perfected by the time of Charlie Chaplin. Yet, event companies still trip over themselves trying to produce and distribute video.
Monique Elwell, president and COO of Storyvine, a guided video technology platform whose clients include IBM, has seen her fair share of cringe-worthy mistakes. Often, she says, these miscues stem from overthinking the process.
Anyone involved in marketing knows video is the gold standard of content (sorry, writers!). That knowledge is a blessing and a curse. Expenses and circumstances mean professional, high-… more
Feb 22, 2021
Perhaps a lost fact in the pandemic is that large groups are indeed gathering at one site with a common goal—the very definition of what a corporate event should be. Naturally, it would take experienced event producers to see the potential for enhancing the shared experience of getting stuck with a hypodermic needle.
“We are going in with a mindset of when they arrive, how do you ease them through it?” said Mimi Eayrs, chief operating officer of JWP, a boutique event and fundraising agency founded by Josh Wood that is in talks to energize vaccine centers across the county. “We want to make… more
Partner Voices
Just when it seems like Las Vegas can’t get any bigger, brighter or more exciting for groups, MGM Resorts raises the bar again. The company continues to invest and innovate across its portfolio of Las Vegas resorts, with new attractions and upgraded experiences for attendees of all interests.
Remodeled Guest Rooms
MGM Grand is the largest single hotel in the world with over 5,000 guest rooms and an 850,000-square-foot conference center. It is home to the newly remodeled MGM Grand Studio Tower—700 reimagined guest rooms with a fun mid-century vibe. Nearby, the iconic New York-New York Las more