Corporate Event News Reader Survey - Call for Participation

January 22, 2018

Danalynne Wheeler Menegus

Danalynne Wheeler Menegus is the editor of Corporate Event News. She is also a freelance writer, editor, and marketing consultant with 25 years of experience in B2B marketing. Danalynne has held senior event marketing, corporate marketing, and product marketing roles at corporations including Dell, Sybase, and IONA Technologies.

Contact Danalynne at dwmenegus@corporateeventnews.com.

Since Corporate Event News launched this past September, we’ve done our best to bring you interesting, relevant news that will help you do your jobs better. Now we’re checking in to see if what we’ve been doing has been working – and give you the chance to provide feedback and input to help shape our content going forward.

Our first reader survey is now available, and will be open through the end of January. I hope you’ll take a few minutes (it is a 6-question multiple choice and pick-list survey, so it will only take 2-3 minutes) of your time to fill it out - faster than reading this blog post!

Eligible survey participants will be entered into one random drawing for a $100 Visa gift card.

 

 

Feb. 6 update: The survey is now closed. Thanks to everyone who took the time to provide your feedback. Our lucky winner was Nina Sanders from Jade Global - congratulations Nina!

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Partner Voices

“ROI”, at best, is a misleading metric as it relates to evaluating event marketing performance. We’ve developed a point-of-view on event metrics that is more realistic than ROI, and which recognizes that most events are more than just selling opportunities. They also build brand affinity and strengthen customer loyalty. With that in mind, let’s look at four key event marketing metrics: