Hyatt Hotels Corporation is going all-in on hybrid with the release of a new meeting and event offering designed to make the return of events as simple as possible for event planners. Launched on April 28, Together by Hyatt comprises a new suite of hybrid event offerings designed to simplify and streamline the event planning and execution process, with attendee safety, technology, support and wellbeing at the forefront.

Like many key aspects of events, food and beverage is having a moment of adaptation as the industry looks to a post-COVID future. For example, buffets aren’t gone completely, but they will look a little different for a while, with health and safety expected to remain a major concern at events for the foreseeable future. But pandemic or no pandemic, F&B remains one of the most discussed aspects of an event, according to Tracy Stuckrath, chief connection officer at Thrive Meetings & Events.

After 30 years in the Las Vegas events business, Melanie Bash isn’t exactly a deer in the headlights maneuvering down the Strip. But she knows that for event organizers and corporate meeting planners, the city’s vast options can be daunting. Trying to find the right venue is hard enough in regular circumstances, but even worse when factoring all of the health and wellness research that goes into bringing events back to life. 

If meeting planners and event organizers have learned one thing from the pandemic, it’s that they are not always in control. So, in an industry defined by concrete numbers and steadfast dates, they are now asking for some leeway. After all, things change and no one situation is alike during this pandemic.

Ryan Costello, founder of

For event professionals who are passionate about sustainability, this past year has raised some concerns about the future of green events. As the trade show and meetings industry begins to recover, and with event budgets tighter than ever, will anyone care enough about sustainability to help the cause or will green practices end up on the bottom rung of importance?

Perhaps a lost fact in the pandemic is that large groups are indeed gathering at one site with a common goal—the very definition of what a corporate event should be. Naturally, it would take experienced event producers to see the potential for enhancing the shared experience of getting stuck with a hypodermic needle.

If absence makes the heart grow fonder, then the love companies feel for their employees working remotely must be at all-time high as we approach the first Valentine’s Day of the pandemic era.

Given that the recovery isn’t going quite as fast as we would like, a little prick from Cupid’s arrow can go a long way right now. It doesn’t take much to show appreciation to staff adapting to a new reality that very likely includes kids homeschooling and Zoom burnout.

How do you guarantee a new experience for your next meeting? Book at a hotel that is not even open yet.

That’s what Sandra Geiger, a global account executive with ConferenceDirect, opted for when planning an Alabama association’s annual membership meeting.

Need proof events are learning to adapt to the new world? Black Hat Asia 2020 scored remarkable feedback from attendees at last fall’s tech/cybersecurity summit.

Held virtually for the first time in its existence, the conference scored well above the norm for 2020 virtual events. The takeaway: Virtual events can be extremely effective—if executed correctly.

Citing engaging speakers, high-end production, exclusive and relevant content, survey results found: